Baynote CTO and Founder to Present on Psychology of Personalization at

DENVER, Sept. 6, 2012 — On Tuesday, September 11 at the Annual Summit being held in Denver, CO, Baynote CTO and Founder Dr. Scott Brave will provide insights on the goal of personalization as well as the psychology, technology and science that underlie a shopper’s desire for a personalized eCommerce experience. Dr. Brave’s presentation follows the recent release of Baynote’s popular white paper, “The Human Need for Personalization: Psychology, Technology and Science.”

To learn more about Baynote’s presence at, view recently released personalization best practices infographic and download your free copy of Dr. Brave’s white paper, visit Baynote’s Best Practices:

WHAT: Baynote: The Human Need for Personalization: Psychology, Technology and Science

Scott Brave, PhD, founder and CTO at Baynote will discuss the life and computer science behind eCommerce personalization.  It’s not really just about recommendations. The psychology of needs that underlies a shopper’s response to personalization defines what you recommend and when and to whom. Add to this the machine science required by automated personalization engines, and you will have an easily understood framework from which you can make decisions about your own company’s approach to eCommerce personalization.

WHO: Dr. Scott Brave, founder and CTO, Baynote

WHERE: Colorado Convention Center – Big !deas Theater
700 14th Street, Room EXPO Hall/Hall AB
Denver, CO 80202

WHEN: Tuesday, September 11, 2012
2:00-2:30 p.m. MDT

About Dr. Scott Brave

Prior to Baynote, Brave was a postdoctoral scholar at Stanford University and served as lab manager for the CHIMe (Communication between Humans and Interactive Media) Lab. He is an inventor of six patents and co-author of over 25 publications in the areas of human-computer interaction and artificial intelligence. Brave received his Ph.D. in Human-Computer Interaction and B.S. in Computer Systems Engineering from Stanford University, and an M.S. from the MIT Media Lab.

About Baynote

Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers personalize the shopping experience in the moment across touch points, increasing consumer engagement, conversions and order values. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including Anthropologie, Bluefly,  Campbell’s, Crate & Barrel, Dell, J. Crew, Jockey and Urban Outfitters.

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