Baynote and TouchCommerce Partner to Personalize Consumer Engagement Solutions

San Jose, Calif. and Agoura Hills, Calif. November 2, 2011 — Baynote, a leading provider of eCommerce personalization solutions, andTouchCommerce, the leading conversion marketing solutions provider, today announced a partnership to further personalize online interactions and increase ecommerce conversions. By integrating Baynote’s intent-based Personalization Platform into the TouchCommerce Conversion as a Service™ offering, online businesses can offer personalized recommendations within the TouchCommerce chat or guided assistance solutions to maximize average order values and increase site-wide conversion.

Baynote’s Personalization Platform understands and adapts to “in the moment” buyer intent throughout the entire shopping lifecycle, allowing eCommerce executives to continuously offer the most relevant content and products to consumers at different stages in the shopping experience. Online businesses rely on TouchCommerce managed conversion solutions to engage visitors in real-time and assist them during the buying process to reduce abandonment and increase sell-through opportunities.

Together, Baynote and TouchCommerce solutions enable online brands to enhance personalization and maximize conversion in online engagement sessions by presenting visitors with the most relevant content and product recommendations possible. Through either the TouchCommerce automated guidance technology, or a dedicated chat support agent, a consumer shopping online can engage with the TouchCommerce services suite to ask for help in the product selection process. Baynote provides product recommendations that understand the buyer’s intent in real-time and can be pushed visually into the chat session or provided to the consumer through the conversation to help with purchase decisions.

“Baynote is dedicated to providing the most relevant shopping experiences across all touchpoints through our unique personalization approach that understands real-time buyer intent,” said John Kelly, chief operating officer at Baynote. “By incorporating Baynote’s personalization with the TouchCommerce conversion marketing platform, we’re showing retailers that every moment in the sales cycle can be optimized to increase conversions.”

“This partnership allows for the seamless integration of two complementary and proven eCommerce conversion-enhancing solutions,” said Steve Dille, SVP of marketing for TouchCommerce. “TouchCommerce has built a platform designed to target the right customer in the right way to lift conversion, and in Baynote we have found a partner who complements our mission.”

As part of today’s partnership, TouchCommerce also joins Baynote’s Conversion Partner Ecosystem. The Ecosystem enables Baynote customers to create a cohesive personalized experience across multiple customer touchpoints to realize a higher return on their current marketing and eCommerce investments.

For more information on how to benefit from personalized chat from TouchCommerce through Baynote or the Conversion Partner Ecosystem program, please call 866-921-0919 or email sales@baynote.com.  For information about the TouchCommerce fully managed Conversion as a Service offering, please call 800-868-0898.

About Baynote

Baynote is an eCommerce software company whose Personalization Platform gives retailers a multiplier effect on conversion and average order value rates using existing eCommerce investments. Only Baynote helps ecommerce executives understand and act on real-time buyer intent, giving them the essential intelligence to engage consumers at every touchpoint with the right experience at the right time and to respond faster to their ever-changing interests. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by over 300 of the world’s most demanding brands including AT&T, Altrec.com, Anthropologie, Bluefly, BT, Campbell’s Dell, Expedia, Intuit, JCrew, Jockey and Urban Outfitters. For more information about Baynote, visit http://www.baynote.com.

About TouchCommerce

TouchCommerce is the leading provider of pay-for-performance conversion marketing solutions. With more than $1.5 billion in incremental revenue generated for some of the world’s leading brands, TouchCommerce delivers solutions that increase conversion rates, revenue, average order value, and call center deflection while reducing website abandonment and increasing customer satisfaction. TouchCommerce combines best-in-class technology, real-time behavioral targeting, and conversion optimization expertise to proactively reach the right customer with the right message at the right time to significantly increase online revenue. TouchCommerce has been serving Global 2000 companies since 1999. For more information, visit www.touchcommerce.com.

TouchCommerce and the TouchCommerce logo are registered trademarks or trademarks of TouchCommerce. Other trademarks are the property of their respective owners.