Shop.org Annual Summit, BOSTON, September 12, 2011— Baynote, a leading provider of eCommerce personalization solutions, andMonetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced a partnership to integrate Baynote’s intent-based personalized product recommendations with Monetate’s Testing & Targeting solutions. Through the partnership, eCommerce companies can now test how product recommendation information is displayed while ensuring those recommendations are the most relevant and based on visitors’ real-time interests. The result is a more engaging, personalized shopping experience for site visitors and improved conversions for eCommerce brands.
“Monetate’s testing and targeting platform combined with Baynote’s product recommendations have enabled us to provide a truly personalized online shopping experience to our customers that is making a significant impact on increasing conversions, sales, and site revenue” said Holly Devine, Director of Ecommerce, Urban Outfitters.
“Baynote and Monetate ultimately have the same goal: increase conversions for online retailers,” said John Kelly, chief operating officer at Baynote. “By combining Baynote’s understanding of real-time buyer intent with Monetate’s testing and targeting offering, online retailers can optimize their sites for a truly personalized shopping experience that improves engagement and conversions.”
The powerful duo of Baynote and Monetate provides online retailers with a platform for ongoing marketing and website improvement that delivers the optimal recommendations in the best place on the site. From comparing results of different personalized on-site search configurations to understanding how to optimize landing pages, improvements obtained through Baynote and Monetate are proven to have a major impact on revenues and operating margins.
“Creating the best kind of site experience for visitors that is also optimized for conversions does not happen through intuition; it comes from ongoing strategic improvement and testing,” said Monetate founder and CEO David Brussin. “Each customer is unique, and Monetate and Baynote are working together to help online retailers determine the best way to reach them on an individual level in a way that will increase engagement and conversions.”
Baynote is an eCommerce software company whose Personalization Platform gives retailers a multiplier effect on conversion and average order value rates using existing eCommerce investments. Only Baynote helps ecommerce executives understand and act on real-time buyer intent, giving them the essential intelligence to engage consumers at every touchpoint with the right experience at the right time and to respond faster to their ever-changing interests. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by over 300 of the world’s most demanding brands including AT&T, Altrec.com, Anthropologie, Bluefly, BT, Campbell’s Dell, Expedia, Intuit, JCrew, Jockey and Urban Outfitters. For more information about Baynote, visit http://www.baynote.com.