Baynote and Hortonworks Bring Real-Time Big Data Insight to Retailers

Personalization Leader Leverages 100-Percent Open Source Apache Hadoop to Power Self-Service E-Commerce Merchandising

San Jose, Calif. — March 11, 2014 Baynote, Baynote, a leading provider of big data solutions for retail, today announced it has joined the Hortonworks Technology Partner Program. Hortonworks Data Platform, based on 100-percent open source Apache™ Hadoop®, serves as the foundation of Baynote VUE, a self-service merchandising application purpose-built to equip retail marketing teams with the tools needed to create personalized, revenue-generating online shopping experiences. Baynote VUE is the first application of its kind to combine the performance of a modern big data engine with the simplicity of a consumer-style interface that can be used by non-technical individuals.

A recent study by Aberdeen Group found that 59 percent of retailers identified a lack of consumer insights as their top data-related pain point. This is not due to a lack of data. It is due to a lack of infrastructure and tools to turn disparate data sources – both structured and unstructured – into revenue-driving activities. While the world’s largest retailers have created entire teams to extract these insights, smaller retailers have turned to technology partners to compete.
Hortonworks Data Platform enables Baynote VUE to scale over large datasets to quickly refine data from multiple sources, build predictive models for personalization and perform data aggregation. In turn, Baynote customers – including Hayneedle, XO Group and Urban Decay – are able to capture, observe and deliver more scalable predictive modeling and analysis on a large volume of customer engagement points. Merchandising and personalization strategies are then applied across their growing product catalogs, categories, pages and delivery channels with increased speed and accuracy.

“Since using Hortonworks Data Platform, we have seen processing improvements in everything from catalog download times to model building and data aggregation several orders of magnitude faster than in our previous personalization platform,” stated Bill Hustad, CEO, Baynote. “Now, we can truly be the e-commerce data refinery for retailers and respond to the volume, velocity and variety of data inherent in a fully featured big data personalization platform.”

“By leveraging 100-percent open source Hadoop and developing it specifically for a business domain like retail, Baynote provides the perfect example of the Hadoop ecosystem at work,” said John Kreisa, vice president of strategic marketing at Hortonworks. “Now, those who cannot build their own big data capabilities have access to tools that optimize for revenue and customer engagement. This will help retailers respond even faster to today’s sophisticated shopper who increasingly demands personalized experiences wherever they shop.”
Baynote VUE is available as a SaaS solution. For more information, visit

About Baynote
Baynote is a leading provider of big data solutions for retail. Using Baynote’s patented approach, retailers are able to personalize the consumer shopping experience “in the moment,” displaying compelling offers, content and products that increase engagement, conversion and average order value. Baynote rapidly integrates with existing websites, onsite search, chat or email systems to increase ROI without deep IT involvement or expensive system upgrades. Based in San Jose, Calif., Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including Bluefly, Crate and Barrel, Jockey, 3M, Urban Decay and more. For more information about Baynote, visit