Baynote and e-tailing group to Present Metrics That Matter at IRCE

E-Commerce Expert to Lead Panel Session on Key Success Metrics for Retailers

CHICAGO, IRCE, June 5, 2012—Following the release of Baynote and the e-tailing group’s “Metrics Therapy—Details, Dashboards and Diligence” white paper, e-tailing group president, Lauren Freedman, will provide an inside look at how top retailers approach analytics and KPIs. Using data derived from interviews with a cross-section of top retailers, Freedman will provide insights into how merchants can identify and prioritize key metrics in order to significantly grow profitable revenues.

For more information, download your free copy of the Baynote and e-tailing group white paper, “Metrics Therapy—Details, Dashboards and Diligence.” Additionally, Baynote and the e-tailing group have created an infographic on the findings, and discuss the key takeaways for retailers in a recent webinar.

For more details on the IRCE session, please see below:

WHAT: Baynote: Metrics Therapy—Details, Dashboards and Diligence

Metrics are critical to running a business, yet they remain a work in progress within the ecommerce community. Find out how your industry counterparts view metrics and analytics and how they utilize them to drive bottom-line performance Attendees will get an inside view of data derived from in the trenches interviews with 20 top retailers. The session will also reveal seven strategies from their Metrics Playbook to shed light on how merchants can rein in metrics and create winning measurement strategies for their business.

WHO: Lauren Freedman, founder and president, e-tailing group

WHERE: The Tech Theater

McCormick Place

2301 S. Lake Shore Drive

Chicago, IL 60616

Visit Baynote at IRCE at Booth #401

WHEN: Wednesday, June 6, 2012 11:15 to 11:45 a.m. CT

About Baynote

Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers personalize the shopping experience in the moment across touch points, increasing consumer engagement, conversions and order values. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including Anthropologie, Bluefly, BT, Campbell’s, Dell, J. Crew, Jockey and Urban Outfitters.

For more information about Baynote, visit; read our blog and follow us on Twitter @Baynote.