San Jose, Calif., and San Francisco, October 6, 2011— Baynote, a leading provider of eCommerce personalization solutions, and Crowd Factory, the leader in crowd-powered marketing applications, today announced they have partnered to enable merchandisers to create and deploy social offers in line with real-time buyer intent. Rather than displaying offers and incentives in an arbitrary schedule to all online shoppers, Baynote allows the optimum Crowd Factory offer to be presented to individual visitors based on their current frame of mind and interests. Through the partnership, online merchandisers benefit from higher conversion rates on their existing offer and deal marketing activities.
“Flash deals and referral offers are an exciting area of innovation in e-commerce, but they often dismiss a crucial element: what a customer is actually interested in buying when they see an offer,” said John Kelly, chief operating officer at Baynote. “If a visitor is interested in buying a fleece jacket but is offered a daily deal on a swimsuit, that deal will almost never convert. We’re thrilled to be working with Crowd Factory to make social offers much more relevant to shoppers.”
“Crowd Factory is a pioneer in crowd-powered marketing applications that increase customer acquisition and engagement,” said Sanjay Dholakia, CEO of Crowd Factory. “The combination of Baynote and its Personalization Platform with our social offers will be especially attractive to merchandisers who want to go above and beyond a one-size-fits-all approach.”
Personalized offers created through Crowd Factory and Baynote can be deployed across any customer touchpoint— including websites, email, and mobile and social channels. They can also be used within all of Crowd Factory’s offer types, including flash deals, referral reward offers and group purchases, which allow a set number of people to “tip” a marketing deal. With the combined solution, customers can create personalized offers in just minutes, without the need for reconfiguration or outside IT support.
As part of today’s partnership, Crowd Factory also joins Baynote’s Conversion Partner Ecosystem. The Ecosystem enables Baynote customers to create a cohesive personalized experience across multiple customer touchpoints to realize a higher return on their current marketing investments.
For more information on how to benefit from personalized offers through Baynote and Crowd Factory or the Conversion Partner Ecosystem program, please call 866-921-0919 or visit firstname.lastname@example.org.
Baynote is an eCommerce software company whose Personalization Platform gives retailers a multiplier effect on conversion and average order value rates using existing eCommerce investments. Only Baynote helps ecommerce executives understand and act on real-time buyer intent, giving them the essential intelligence to engage consumers at every touchpoint with the right experience at the right time and to respond faster to their ever-changing interests. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by over 300 of the world’s most demanding brands including AT&T, Altrec.com, Anthropologie, Bluefly, BT, Campbell’s Dell, Expedia, Intuit, JCrew, Jockey and Urban Outfitters. For more information about Baynote, visit http://www.baynote.com.
About Crowd Factory
Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction. The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience — including videos, emails, registration pages, ecommerce sites, ads and more — with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion. Customers include HBO, Sony Music, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. Crowd Factory is a privately held company based in San Francisco, Calif. For more information about Crowd Factory, please visit www.crowdfactory.com.