Studies for the period from Cyber Monday and Christmas Eve 2011 are showing dramatic shifts in “how we buy” and the iPhone and iPad are key drivers of “in the moment” purchase facilitators. The Food & Beverage sector is not immune changes in mobile shopping trends which is creating new buyer behavior

Read more: http://foodbeverage.about.com/b/2012/01/13/mobile-shopping-trendsconsumer-sentiment-with-online-holiday-shopping-experience-improves-but-retailers-have-long-road-ahead-with-mobile-and-social.htm