News & Press

Baynote Cites Paper Catalogs as Most Influential Marketing Method in Holiday Shopping

January 10, 2013

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The presents have been purchased, given, opened and put away, and now we denizens of digital media must pay homage to the resilience of humble paper marketing that drove the purchase of those gifts.

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So What’s Up for Amazon in 2013?

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Among the Gang of Four in tech right now — Apple, Google, Facebook and Amazon — Amazon is the only business that revolves around content. The company's hardware products are basically buying machines. Amazon is dabbling with advertising as a potentially profitable side business, but that's not where it's heart is.

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Catalogs Are Better Than Social Media? Wait, Didn’t We Dump Catalogs For Social?

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If printed catalogs are dead, someone should tell E-Commerce customers. On Tuesday (Jan. 8), personalization vendor Baynote released the results of a holiday survey of online consumers that found paper catalogs still have a bigger influence on buying than social media sites Facebook, Pinterest and Twitter.

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Reports: Social, catalogs influential during 2012 holidays

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Over the 2012 holidays a couple of interesting data points were found by researchers: first, that social media use decreased but that traditional ad form catalogs helped push more sales.

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Email Marketing Will Never Die, SO We May As Well Make it Smarter

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Email, an eternal point of macro-angst for pretty much everyone everywhere, is a source of joy for precisely one slice of the economy: the marketers.

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Christmas 2012 shopping: paper catalogs whipped Facebook, Twitter, and Pinterest, and Amazon is the new Google

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In last month’s Christmas shopping season, paper catalogs influenced more holiday shopping than Facebook, Twitter, Pinterest, and mobile advertising platforms. And that’s not just for bricks-and-mortar stores — that’s for online shopping too.

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Paper Catalogs Influenced Holiday Shopping Behavior More than Twitter, Pinterest and Facebook

January 7, 2013

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San Jose, Calif.   Jan. 8, 2012 — Baynote, a leading provider of personalized customer experience solutions, today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior and key buying influencers across various retail channels, including physical stores, eCommerce websites, social networks, tablets and mobile devices.

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We Don't Need More Data Scientists — Just Make Big Data Easier to Use

December 22, 2012

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Need more data scientists? As Scott Brave highlights, the better solution is to create analytics products that are so easy to use that you don’t even need a data scientist.

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5 Tips for Boosting Online Holiday Sales

December 3, 2012

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Chances are that you've already been planning for the holiday surge for months, but if the holidays snuck up on you this year, here are five actionable tips you can leverage now to make sure you get a slice of the holiday shopping pie…

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4 Advanced Personalization Techniques to Improve Customer Web Experience

November 13, 2012

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As we head into the holiday season, etailers everywhere are looking at ways engage customers and boost sales. Personalization tactics can be an etailer’s best friend — helping you in the primary goal of getting an initial product in the cart and purchased — but to take it to the next level, drilling down into advanced tips for optimized personalization can make a big difference.

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