News & Press

It’s Not Skynet Yet: In Machine Learning, There’s Still A Role For Humans

March 21, 2013

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Human intervention is critical at multiple layers, from choosing the algorithms to apply to feature creation to crafting the entire structure within which a machine will learn, said Scott Brave, founder and CTO of Baynote, at GigaOM’s Structure: Data conference Wednesday.

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Consumers Expect Cross-device Synergy

March 13, 2013

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Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013...

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5 Steps for Omni-Channel Readiness

March 11, 2013

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"I have attended quite a few conferences over the year where omni-channel -- the promise of a seamless experience across touchpoints -- pervaded throughout every conversation. While these conversations are valuable, they tend to lose sight of what must take place today to deliver the customer experiences of tomorrow"...

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Millennials and Money: A Look at How Young People Shop and Spend in America

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It’s well known that young people like to shop. In the relatively care-free years of high school and college — before the responsibilities of having a family set in — young people tend to plow their pennies into blouses, jeans and other must-have accessories...

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Baynote Partners with hybris to Improve Omni-Channel Experience

February 24, 2013

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San Jose, Calif. Feb. 25, 2013 — Baynote, a top provider of personalized customer experience solutions, today announced that it has partnered with hybris, the world’s fastest-growing commerce platform provider ranked “leader” by leading global analyst firms as a hybris Extend Partner. With this partnership, Baynote joins a best-of-breed community of applications, extensions and network services to deliver a comprehensive suite of tools for eCommerce organizations. The integration between Baynote and the hybris Commerce Suite will offer hybris customers the ability to extend their existing personalization and segmentation capabilities with Baynote’s technology and build more engaging and effective online customer experiences.

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Paper Print Prevails for Purchases

January 21, 2013

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According to a recent Baynote study with the e-tailing group, analyzing consumer behavior across various retail channels during the 2012 holiday season, paper catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases...

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Social Media Not Much of an Influence on Holiday Shoppers

January 10, 2013

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When it came time to make their holiday decisions this past season, online shoppers mostly ignored social channels as purchase influencers, according to survey results from Baynote. Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.

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Social Media Doesn’t Squelch Paper Catalog Reign

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While social media platforms such as Facebook, Twitter and Pinterest may be all the rage, the time-tested paper catalog still wields the most influence with shoppers, new research shows.

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Catalogs Influenced Holiday Shopping Behavior More than Social Media

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Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior and key buying influencers across various retail channels.

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Forty-Nine Percent of Consumers Use a Search Engine to Find Retailers

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Baynote recently compiled a number of statistics regarding online shopping behavior this holiday season, only to find that social media marketing had little effect on converting consumers, but that SEO and email marketing may be better avenues for B2C ecommerce companies.

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