News & Press

Shopping Experience: New Normal is Mobile, Omni-channel, and Mostly LOW Prices!

January 9, 2014

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That's point one of the "new normal" in holiday shopping and I suspect all shopping -- Mobile. According to a Baynote survey, 60%+ of 2013 shoppers used a smartphone to research products, check prices, get and redeem coupons. All of these stats up significantly vs. 2012. Read More »

Mobile Location Based Services Trends 2013

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Retailers have used Big Data to personalize their site content for several years. This was a competitive differentiator during this holiday season, however, as indicated by pre-holiday survey by Baynote, a personalized customer experience solution provider. Read More »

Baynote Survey: Shoppers Have Great Expectations with Omnichannel Commerce

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Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey. According to the survey, 74% of shoppers cite finding what they want on a retailer’s site by using on-site search as extremely important. Read More »

What We Can Learn from the Holiday Customer Experience

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A second study released today by Baynote, a provider of personalized customer experience solutions, shows promotions, mobile access, ease-of-use, rating and reviews make or break holiday shopping. Read More »

An Atypical but Strong Holiday Season

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With six fewer days between Thanksgiving and Christmas than last year, e-retailers had to adjust their marketing strategies to drive online sales. Many found formulas that worked, however, as online sales over the holidays rose 12% compared to 2012, despite the shorter selling season. Read More »

Better Retail-Branded Apps Lead to Higher Holiday Sales: Report

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Retail-branded applications are slowly climbing the ladder of omnichannel commerce with more transactions over the past holiday season, according to a recent report from Baynote. Read More »

Shoppers Reveal Great Expectations for Omni-channel Commerce

January 8, 2014

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San Jose, Calif. — January 9, 2014 Baynote, a leading provider of personalized customer experience solutions, today revealed the results from its 4th Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers post Cyber Monday in order to gain insight into consumer behavior and key buying influencers across various retail channels, including physical stores, eCommerce websites, social networks, tablets and mobile devices. Read More »

The Building Blocks of Personalization for Big Brands

January 6, 2014

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Think for a moment about Legos — the toy building bricks that for generations have been practically synonymous with childhood. As kids, many of us built Legos with our siblings, parents and friends. Those children became adults and now purchase Lego products for new generations. They buy so many Legos that the brand is number two in the global toy market (behind Mattel, followed by Hasbro). Sure, Lego has nostalgia on its side, but it is not a stretch to credit the brand’s popularity in the 21st century to its investment in the digital experience. Lego is separating itself from the pack with a similar commitment to personalization — and you can too. Read More »

Big Data’s Impact on 2013 Holiday Sales

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The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the biggest online shopping day in history with a 20.6 percent increase in sales over 2012, according to the IBM 2013 Holiday Benchmark Report. Read More »

2014 Ecommerce Predictions: What’s In and What’s Out

December 11, 2013

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The year is already coming to a close and it seems like just yesterday that everyone was lauding social, mobile and local as the next game changers. Fast forward a year and we have another set of predictions that are ready to take center stage. There won’t be any surprises, but a few trends will expire in 2014, while a few will be forced further into the lime light.

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