January 15, 2014
Today more than ever, retailers that lack a multi-channel commerce and marketing strategy operate at their own peril.
To prove the point, Baynote has just published results from its 4th Annual Holiday Online Shopping Survey
The study was conducted to probe consumer behavior and key buying influencers across various retail channels, including physical stores, eCommerce websites, social networks, tablets and mobile devices. Read More »
January 14, 2014
Holiday 2013 was most definitely the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions. These shoppers expect marketers to be up to the challenge, with websites that seamlessly meet their shopping—and pre-shopping research—needs. Read More »
Let's start with a question: Are online reviews important to your customers? The answer: Only if you want to sell something. Consumers, whether they're in the market for a Tesla or a toaster, are increasingly savvy, and a recent survey from software company Baynote and the e-tailing group cited online ratings and reviews as the most influential source of information for those making both online and in-store purchases. Read More »
Although the nation's retailers reported a disappointing holiday shopping season overall, activity in m-commerce continues to grow year after year. According to a new study, 34 percent of online shoppers made a purchase on a retail-branded app, an increase of 48 percent from a year ago.
Baynote, a provider of personalized customer experience tools, has just released the results of its 4th Annual Holiday Online Shopping Survey
. Conducted in partnership with the e-tailing group, the study surveyed 1,000 U.S. online holiday shoppers following Cyber Monday. Read More »
Warby Parker is on a roll. Launched in 2010, the visionary eyewear purveyor has gained a reputation for rethinking the retail model. Cultivating a smarter e-commerce experience, Warby Parker lets customers try on glasses at home. All the while, it manages to sell frames at prices lower than those found at most brick-and-mortar competitors. Read More »
January 10, 2014
More mobile owners lay claim to holiday purchases
"To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services. This sometimes includes shopping contexts, like the Google Play music store, and ads. Your profile name and photo may appear with the recommendation." - Google Support Read More »
January 9, 2014
In its 4th Annual Holiday Shopping Survey
, Baynote confirms the power of ratings and reviews, which research has shown most consumers trust as much as personal recommendations. The Baynote survey [download page], conducted in early December by the e-tailing group, asked respondents (all of whom own a smartphone and had made a holiday purchase online) how often a list of channels influenced their purchases, both online and in-store. Online ratings and reviews influenced the most respondents: 48% said they frequently or always influenced their online purchases, and 37% said the same about their in-store purchases. Read More »
In the kitchen, I try not to buy tools that only have one purpose but on my iPhone, it’s a different story. I’ve tried those multi-brand shopping apps that offer me deals and points for checkins. But when it comes to deals from the three places I shop the most, it’s a dedicated app for me. And a lot of others.
According to the 4th Annual Holiday Online Shopping Survey
from Baynote, retail-branded app usage is up 48% over the 2012 holiday season. Read More »
New data just out from Baynote and the e-tailing group underlines the importance of omni-channels for retailers. Their survey, conducted during the 2013 holidays, found 74% of shoppers used free shipping and coupon options while one-third (34%) made in-app retail purchases and said they wanted simple online shopping carts (33%). Read More »