News & Press

Why machine learning is still getting the human touch in retail

February 25, 2014

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Although techniques such as machine learning are taking off in the e-commerce and retail spaces as a way to display better recommendations or optimize product presentation, the smart money is still on humans getting the final say in what customers see. Read More »

2014 Retail Predictions

February 19, 2014

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In 2014, retailers will finally have a "it's not who you are in the inside, it's what you do that counts" moment regarding buzzy phrases like "omnichannel," "showrooming" and "big data." That is, retailers will intensively focus on how consumers interact with their brand in every way possible. As such, customer experience management (CXM) will move front and center in 2014, replacing omnichannel as the main driver for retailers. Expect customer-rich experiences anchoring retail goals throughout 2014. Read More »

Say Hello to Self-Service Merchandising

January 29, 2014

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Baynote is taking the headache out of merchandising with its new self-service application Baynote VUE. The Hadoop-based data architecture is scalable to meet the needs of growing merchants, combining big data storage, processing and machine learning with Baynote’s retail algorithms and real-time server architecture. This enables enterprise retail teams to deploy merchandising and personalization strategies across a number of products, categories, pages and devices simultaneously. Read More »

Baynote Self-Service Ecommerce Merchandising Application

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Baynote, a leading provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences. Read More »

ReachLocal, Baynote Programs Use Big Data to Increase ROI

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New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. Read More »

Baynote Launches Self-service Tool for e-Commerce Merchandising

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Baynote, a provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences. Read More »

Baynote VUE Empowers Retailers with Self-Service E-Commerce Merchandising Application and New Modern Platform

January 28, 2014

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San Jose, Calif. — January 28, 2014 Baynote, a leading provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences. Existing merchandising applications typically require extensive training or vendor support to use, and according to Gartner, Inc., 45 percent of retailers have identified retiring legacy systems as one of the top challenges retailers plan to solve during the next three years.  Baynote VUE is the first application of its kind to deliver a simple, consumer-like design that guides users through self-service tasks, provides powerful reporting and data access and delivers the performance of a modern big data engine. Read More »

Four Marketing Data Predictions for 2014

January 16, 2014

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Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action. Read More »

Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers

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Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how consumers interacted with online shopping sites over the shopping weekend ending with Cyber Monday. Read More »

Retail IT News for VARs

January 15, 2014

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Last week, the Department of Homeland Security issued a POS malware alert. Also in the news, surveys show mobile technology is retailers’ top priority, and a survey shows the majority of businesses experience significant technology failures, but most don’t quantify their impact. Read More »