News & Press

3 Detours to Avoid in Retail’s Race to Win With Big Data

June 18, 2014

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As it turns out, historical data is useful, but not perhaps in the ways you might think. History can tell you about a customer's brand preferences, spending power and other useful information. These insights can then be used to drive an even more relevant experience when you understand the intent of today's shopping visit.

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Baynote Honored as a Top Place to Work by The Bay Area News Group

June 11, 2014

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San Jose, CA. – June 16, 2014 — Today, Baynote, a leading provider of big data solutions for retail, announced that it has been selected as one of The Bay Area News Group’s Top Workplaces. The Top Workplaces are determined based solely on employee feedback. The employee survey is conducted by WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. WorkplaceDynamics conducts regional Top Workplaces programs … Read More »

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Top 3 tips to cut out data detours

June 6, 2014

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Turns out data may be doing more to harm retailers’ bottom lines that many thought. While data simplifies personalized campaign creation and website experiences, new data out from Baynote indicates data can also detour shoppers out of the purchase funnel.

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Finding the Most Lucrative Path to Purchase

April 14, 2014

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From discovery to purchase, the customer journey is no longer linear, complicating the marketing strategy of companies that have yet to fully integrate emerging channels and establish an omni-channel approach. Read More »

Core Elements Flattening the Global Ecommerce World

April 11, 2014

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Alibaba’s plan to hold its IPO stateside signifies that ecommerce knows no boundaries. Ecommerce is picking up steam around the world and emerging countries are seeing the fastest growth in ecommerce activity with India, China and Brazil in the lead with double digit expansions year over year. Read More »

Baynote and Hortonworks Bring Real-Time Big Data Insight to Retailers

March 10, 2014

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San Jose, Calif. — March 11, 2014 Baynote, Baynote, a leading provider of big data solutions for retail, today announced it has joined the Hortonworks Technology Partner Program. Hortonworks Data Platform, based on 100-percent open source Apache™ Hadoop®, serves as the foundation of Baynote VUE, a self-service merchandising application purpose-built to equip retail marketing teams with the tools needed to create personalized, revenue-generating online shopping experiences. Baynote VUE is the first application of its kind to combine the performance of a modern big data engine with the simplicity of a consumer-style interface that can be used by non-technical individuals. Read More »

Personalization beyond the product page

March 4, 2014

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A compelling and engaging online customer experience is the hallmark of the world’s most successful retail companies. And with any stellar customer experience, comprehensive personalization emerges as a critical element that enhances the entire customer lifecycle — from the first site visit, to the purchase confirmation page, to the email that prompts a return visit. Read More »

Why machine learning is still getting the human touch in retail

February 25, 2014

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Although techniques such as machine learning are taking off in the e-commerce and retail spaces as a way to display better recommendations or optimize product presentation, the smart money is still on humans getting the final say in what customers see. Read More »

2014 Retail Predictions

February 19, 2014

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In 2014, retailers will finally have a "it's not who you are in the inside, it's what you do that counts" moment regarding buzzy phrases like "omnichannel," "showrooming" and "big data." That is, retailers will intensively focus on how consumers interact with their brand in every way possible. As such, customer experience management (CXM) will move front and center in 2014, replacing omnichannel as the main driver for retailers. Expect customer-rich experiences anchoring retail goals throughout 2014. Read More »

Say Hello to Self-Service Merchandising

January 29, 2014

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Baynote is taking the headache out of merchandising with its new self-service application Baynote VUE. The Hadoop-based data architecture is scalable to meet the needs of growing merchants, combining big data storage, processing and machine learning with Baynote’s retail algorithms and real-time server architecture. This enables enterprise retail teams to deploy merchandising and personalization strategies across a number of products, categories, pages and devices simultaneously. Read More »