News & Press

Specialty gifts retailer Uncommon Goods LLC was able to increase the number of items it recommends on each of its product pages from four to 20 with software from vendor Baynote Inc. Not only do the automated recommendations expose customers to more of the thousands of items in Uncommon Goods’ catalog than before, but the software shows them a more diverse array of products, too, says director of marketing Brian Hashemi.

Expectations surrounding the future of big data range from the just huge to absolutely enormous – a reflection perhaps of both its real inherent potential and all the massive hype.

Until now, larger, resource-rich retailers have had the upper hand over their smaller counterparts due to the millions of dollars they invest in people and the latest technologies to improve the shopping experience for consumers.

In this Chief Marketer Special Report by senior editor Jason Hahn, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Human intervention is critical at multiple layers, from choosing the algorithms to apply to feature creation to crafting the entire structure within which a machine will learn, said Scott Brave, founder and CTO of Baynote, at GigaOM’s Structure: Data conference Wednesday.

Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013...

"I have attended quite a few conferences over the year where omni-channel -- the promise of a seamless experience across touchpoints -- pervaded throughout every conversation. While these conversations are valuable, they tend to lose sight of what must take place today to deliver the customer experiences of tomorrow"...

It’s well known that young people like to shop. In the relatively care-free years of high school and college — before the responsibilities of having a family set in — young people tend to plow their pennies into blouses, jeans and other must-have accessories...

San Jose, Calif. — Feb. 25, 2013 — Baynote, a top provider of personalized customer experience solutions, today announced that it has partnered with hybris, the world’s fastest-growing commerce platform provider ranked “leader” by leading global analyst firms as a hybris Extend Partner. With this partnership, Baynote joins a best-of-breed community of applications, extensions and network services to deliver a comprehensive suite of tools for eCommerce organizations. The integration between Baynote and the hybris Commerce Suite will offer hybris customers the ability to extend their existing personalization and segmentation capabilities with Baynote’s technology and build more engaging and effective online customer experiences.

According to a recent Baynote study with the e-tailing group, analyzing consumer behavior across various retail channels during the 2012 holiday season, paper catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases...

When it came time to make their holiday decisions this past season, online shoppers mostly ignored social channels as purchase influencers, according to survey results from Baynote. Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.

While social media platforms such as Facebook, Twitter and Pinterest may be all the rage, the time-tested paper catalog still wields the most influence with shoppers, new research shows.

Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior and key buying influencers across various retail channels.

Baynote recently compiled a number of statistics regarding online shopping behavior this holiday season, only to find that social media marketing had little effect on converting consumers, but that SEO and email marketing may be better avenues for B2C ecommerce companies.

The presents have been purchased, given, opened and put away, and now we denizens of digital media must pay homage to the resilience of humble paper marketing that drove the purchase of those gifts.

Among the Gang of Four in tech right now — Apple, Google, Facebook and Amazon — Amazon is the only business that revolves around content. The company's hardware products are basically buying machines. Amazon is dabbling with advertising as a potentially profitable side business, but that's not where it's heart is.

If printed catalogs are dead, someone should tell E-Commerce customers. On Tuesday (Jan. 8), personalization vendor Baynote released the results of a holiday survey of online consumers that found paper catalogs still have a bigger influence on buying than social media sites Facebook, Pinterest and Twitter.

Over the 2012 holidays a couple of interesting data points were found by researchers: first, that social media use decreased but that traditional ad form catalogs helped push more sales.

Email, an eternal point of macro-angst for pretty much everyone everywhere, is a source of joy for precisely one slice of the economy: the marketers.

In last month’s Christmas shopping season, paper catalogs influenced more holiday shopping than Facebook, Twitter, Pinterest, and mobile advertising platforms. And that’s not just for bricks-and-mortar stores — that’s for online shopping too.

San Jose, Calif. —  Jan. 8, 2012 — Baynote, a leading provider of personalized customer experience solutions, today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior and key buying influencers across various retail channels, including physical stores, eCommerce websites, social networks, tablets and mobile devices.

Need more data scientists? As Scott Brave highlights, the better solution is to create analytics products that are so easy to use that you don’t even need a data scientist.

Chances are that you've already been planning for the holiday surge for months, but if the holidays snuck up on you this year, here are five actionable tips you can leverage now to make sure you get a slice of the holiday shopping pie…

As we head into the holiday season, etailers everywhere are looking at ways engage customers and boost sales. Personalization tactics can be an etailer’s best friend — helping you in the primary goal of getting an initial product in the cart and purchased — but to take it to the next level, drilling down into advanced tips for optimized personalization can make a big difference.

According to estimates, business data doubles every 1.2 years. This phenomenon presents both an exciting and daunting opportunity for businesses looking to tap into this fire hose of information…

Successful organizations are interacting with customers with content that’s relevant to that moment in their buying journey. Here are five tips for organizations to effectively engage with customers with the right content at the best moment.

The new campaign parodies the ongoing challenges marketers face regarding customer engagement, whether it’s harnessing big data or determining the effectiveness of marketing campaigns.

While we all may throw something in the basket for ourselves, the bulk of the buying dollars are spent on gifts for others, that’s why we call it "the season of giving." This simple fact shines a real spotlight on the efficacy of your personalization efforts. Now is the time to review your personalization strategy to ensure that it is built to maximize your holiday season revenue potential.

With digital media’s influence on consumers at an all time high, advertisers are thinking about the best way to engage with consumers- given the digital age we live in- as they plan for upcoming holiday campaigns. [Here are] the top four secrets to driving a successful digital advertising campaign this holiday season, and why they are important.

Shop.org, the e-commerce arm of the National Retail Federation, held its three-day Annual Summit last week in Denver. For those who missed it, we’ve got several different takes on the goings-on.

On Tuesday, September 11 at the Shop.org Annual Summit being held in Denver, CO, Baynote CTO and Founder Dr. Scott Brave will provide insights on the goal of personalization as well as the psychology, technology and science that underlie a shopper’s desire for a personalized eCommerce experience.

San Jose, Calif. — August 13, 2012 — Baynote, a leading provider of personalized customer experience solutions, today announced several corporate milestones achieved in the first half of its 2012 fiscal year ending on June 30 (1HFY12). These results include a 71 percent increase in average revenue with new customers as leading ecommerce properties continued to extend and expand the scope of their Baynote deployments. During the first half of the year, Baynote gained significant traction with apparel, home and beauty retailers, signing new deals with 15 leading brands including Urban Decay, Lilly Pulitzer and Hayneedle.

While the goal of personalization is to provide customers with interactive experiences tailored to optimally satisfy their individual needs, Baynote posits that “Personalization is much like a matchmaking exercise with the ultimate goal of pinpointing the best product or service from your catalog that best satisfies your customers’ needs.”

Brands take note: Psychology 101 may help with ad personalization programs as much as technology. According to a new white paper from Baynote's Scott Brave the science behind personalization could benefit from some old-fashioned psychology as well.

San Jose, Calif., July 18, 2012— Baynote, a leading provider of personalized customer experience solutions, today published an executive white paper by Dr. Scott Brave, co-founder and CTO, titled, “The Human Need for Personalization: Psychology, Technology and Science.” The paper examines the definition and goal of personalization as well as the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.

Strategies highlighted in the article include: establishing a common glossary of measurement terms, holding in-person meetings once a week to discuss key metrics, investing in a data warehouse all employees can access, and developing educational resources to help employees better understand how to analyze and use metrics data.

CHICAGO, IRCE, June 5, 2012—Following the release of Baynote and the
e-tailing group’s “Metrics Therapy—Details, Dashboards and Diligence” white paper, e-tailing group president, Lauren Freedman, will provide an inside look at how top retailers approach analytics and KPIs. Using data derived from interviews with a cross-section of top retailers, Freedman will provide insights into how merchants can identify and prioritize key metrics in order to significantly grow profitable revenues.

Baynote, a leading provider of personalized customer experience solutions, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform.

Is Pinterest likely to be the hottest social media platform for retailers? Well, maybe next year. Though Pinterest traffic is at coming in at an alarming rate, it’s not quite ready for business marketers. However, there are still several ways Pinterest could be of use to B2B marketers in the near future.

Online retailing has existed for nearly 20 years, and product recommendations have been around for almost as long, due to the pioneering work of Amazon, which applied for a patent on its collaborative filtering technology in 1998.

We’ve all watched from the sidelines as companies have come out in a burst of glory, and then, two years later, spent their venture capital, lost their user base, and failed to monetize. This begs the question – what are the factors that drive a company’s survival, differentiate it, and ultimately make it a winner?

It's not enough to launch customer engagement initiatives simply for the sake of the customer. Organizations must measure the business impact of these strategies. Often the challenge is determining what to measure.

With the availability of social media and a dearth of metrics firms to measure campaigns it should be simple to turn a profit online, right? Not so finds a new report from Baynote. While campaign analytics are a priority for merchants, the report notes metrics are also a big struggle for most e-tailers.

According to new Whitepaper by the e-tailing group and Baynote, among surveyed merchants rating their top merchandising and navigational tactics for customer retention, evaluating analytics to see what works topped the list with 93% of retailers recording a top-2 score (most important/somewhat important).

Baynote, a leading provider of personalized customer experience solutions, today revealed new findings in a white paper by the e-tailing group titled, “Metrics Therapy– Details, Dashboards and Diligence.” The paper, which includes data from the e-tailing group’s 2012 Merchant Survey and was developed after completing over 20 in-depth interviews with a cross-section of top retailers, examines how merchants are thinking about and approaching metrics to improve business performance.

Baynote CTO Scott Brave discusses the shift among retailers and the implications that Pinterest and other big data will have on the shopping experience in the coming year. Read More »

Aligning an entire company on anything can be difficult. Sandhill writer, Kathleen Goolsby, highlights an innovative messaging training at Baynote headquarters and how Baynote aligned their new message throughout the employee staff in a fun, interactive way. Read More »

While personalization has existed for more than a decade, emerging as a priority for every online retailer, 2012 is shaping up to be a truly innovative year for relevant, in-the-moment personalized experiences for consumers. Baynote’s very own CTO, Scott Brave, shares his insights. Read More »

This year’s OnMedia 100 companies are leaders amongst their peers and developing game-changing approaches and technologies that are likely to push outside the bounds of existing markets. Companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Baynote is a winner in B2B advertising analytics. Read More »

Baynote, a leading provider of personalized customer experience solutions, today announced several corporate milestones achieved in its fiscal year ending on Dec. 31, 2011. These achievements include a 100 percent increase in the company’s monthly recurring revenue as customers expanded their use of Baynote solutions across more divisions, geographic locations and consumer touchpoints. During the year Baynote saw strong growth both domestically as well as internationally, signing new deals with major online brands including Rubbermaid, Threadless, Swisscom, GS Home, bol.com, BIPA and Mobilcom.

Consumer Sentiment with Online Holiday Shopping Experince Improves but Retailers Have Long Road Ahead with Mobile and Social, Reports Baynote Read More »

Baynote’s intent-based personalization platform seamlessly integrates with TouchCommerce chat and engagement solutions to maximize conversion
San Jose, Calif. and Agoura Hills, Calif. November 2, 2011 — Baynote, a leading provider of eCommerce personalization solutions, and TouchCommerce, the leading conversion marketing solutions provider, today announced a partnership to further personalize online interactions and increase ecommerce conversions.

Joint solution allows marketers to create and deploy contextual flash deals, referral offers and group deals, empowering shoppers to drive viral sales across their social networks
San Jose, Calif., and San Francisco, October 6, 2011— Baynote, a leading provider of eCommerce personalization solutions, and Crowd Factory, the leader in crowd-powered marketing applications, today announced they

Joint customers experience increased customer engagement, conversion rates and average order values
Shop.org Annual Summit, BOSTON, September 12, 2011— Baynote, a leading provider of eCommerce personalization solutions, and Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced a partnership to integrate Baynote’s intent-based personalized product recommendations with Monetate’s Testing & Targeting

San Jose, Calif., June 21, 2011— Baynote, a leader in personalization for eCommerce, will host a complimentary webcast on Thursday, June 23 at 1:00 p.m. EDT titled, “Getting Recommendations Right for eCommerce.” Bill Hustad, chief customer officer at Baynote, and Susan Aldrich, SVP recommendations research at Patricia [...]

Report ranks Baynote above Omniture, RichRelevance, Certona and Avail Intelligence

San Jose, Calif., June 7, 2011— Baynote, a leader in personalization and digital marketing optimization, today announced that the company received top recognition from independent research firm, Patricia Seybold Group in the Comparative Rating of Five Recommendations Solutions report published this week. The analysis [...]

Brave to discuss future of recommendation engines and their evolving role in helping digital marketers personalize the customer experience across channels
San Jose, Calif, March 22, 2011— Baynote, a leader in personalization and digital marketing optimization, announced that co-founder and CTO Scott Brave, Ph.D., will participate in a panel discussion today at the OMMA Behavioral conference [...]

Partnership will dramatically improve video content discovery for users, help media companies boost engagement and monetization

San Jose, Calif., Mar. 17, 2011— Baynote, a leader in personalization and digital marketing optimization, today announced a strategic partnership with ioko (stand 279), the digital media systems integrator behind some of the world’s leading media platforms. Through the [...]

Baynote, a leader in personalization and digital marketing optimization, today announced that the company achieved several milestones in its fiscal year ending on Dec. 31, 2010 (FY10). These achievements include a 75 percent increase in recurring annual revenues compared with the previous fiscal year. The news follows on the heels of Baynote’s recent Series C funding, advancing the company’s momentum into 2011 as demand for its adaptive web solutions among digital marketers and online retailers continues to grow worldwide.

Baynote, a leader in personalization and digital marketing optimization, announced today that is has closed $13 million in Series C financing. The investment was led by SingTel Innov8, the corporate venture arm of the SingTel Group, Asia’s leading communications group with 368 million[1] mobile customers across Asia and Africa. All existing investors, including Hummer Winblad, Steamboat Ventures and JK&B Capital also participated in the round. Concurrently, Baynote announced that former SAP executive Doug Merritt has been named president and CEO to lead the company through its next phase of investment and growth