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Finding the Most Lucrative Path to Purchase

April 14, 2014

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From discovery to purchase, the customer journey is no longer linear, complicating the marketing strategy of companies that have yet to fully integrate emerging channels and establish an omni-channel approach.

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Core Elements Flattening the Global Ecommerce World

April 11, 2014

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Alibaba’s plan to hold its IPO stateside signifies that ecommerce knows no boundaries. Ecommerce is picking up steam around the world and emerging countries are seeing the fastest growth in ecommerce activity with India, China and Brazil in the lead with double digit expansions year over year.

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Baynote and Hortonworks Bring Real-Time Big Data Insight to Retailers

March 10, 2014

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San Jose, Calif. — March 11, 2014 Baynote, Baynote, a leading provider of big data solutions for retail, today announced it has joined the Hortonworks Technology Partner Program. Hortonworks Data Platform, based on 100-percent open source Apache™ Hadoop®, serves as the foundation of Baynote VUE, a self-service merchandising application purpose-built to equip retail marketing teams with the tools needed to create personalized, revenue-generating online shopping experiences. Baynote VUE is the first application of its kind to combine the performance of a modern big data engine with the simplicity of a consumer-style interface that can be used by non-technical individuals.

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Personalization beyond the product page

March 4, 2014

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A compelling and engaging online customer experience is the hallmark of the world’s most successful retail companies. And with any stellar customer experience, comprehensive personalization emerges as a critical element that enhances the entire customer lifecycle — from the first site visit, to the purchase confirmation page, to the email that prompts a return visit.

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Why machine learning is still getting the human touch in retail

February 25, 2014

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Although techniques such as machine learning are taking off in the e-commerce and retail spaces as a way to display better recommendations or optimize product presentation, the smart money is still on humans getting the final say in what customers see.

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2014 Retail Predictions

February 19, 2014

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In 2014, retailers will finally have a "it's not who you are in the inside, it's what you do that counts" moment regarding buzzy phrases like "omnichannel," "showrooming" and "big data." That is, retailers will intensively focus on how consumers interact with their brand in every way possible. As such, customer experience management (CXM) will move front and center in 2014, replacing omnichannel as the main driver for retailers. Expect customer-rich experiences anchoring retail goals throughout 2014.

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Say Hello to Self-Service Merchandising

January 29, 2014

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Baynote is taking the headache out of merchandising with its new self-service application Baynote VUE. The Hadoop-based data architecture is scalable to meet the needs of growing merchants, combining big data storage, processing and machine learning with Baynote’s retail algorithms and real-time server architecture. This enables enterprise retail teams to deploy merchandising and personalization strategies across a number of products, categories, pages and devices simultaneously.

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Baynote Self-Service Ecommerce Merchandising Application

January 29, 2014

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Baynote, a leading provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences.

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ReachLocal, Baynote Programs Use Big Data to Increase ROI

January 29, 2014

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New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences.

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Baynote Launches Self-service Tool for e-Commerce Merchandising

January 29, 2014

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Baynote, a provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences.

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Baynote VUE Empowers Retailers with Self-Service E-Commerce Merchandising Application and New Modern Platform

January 28, 2014

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San Jose, Calif. — January 28, 2014 Baynote, a leading provider of big data solutions for retail, today announced the release of Baynote VUE, a self-service merchandising application purposely built to equip retail marketing teams with the tools needed to create engaging, revenue-generating online experiences. Existing merchandising applications typically require extensive training or vendor support to use, and according to Gartner, Inc., 45 percent of retailers have identified retiring legacy systems as one of the top challenges retailers plan to solve during the next three years.  Baynote VUE is the first application of its kind to deliver a simple, consumer-like design that guides users through self-service tasks, provides powerful reporting and data access and delivers the performance of a modern big data engine.

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Four Marketing Data Predictions for 2014

January 16, 2014

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Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action.

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Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers

January 16, 2014

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Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how consumers interacted with online shopping sites over the shopping weekend ending with Cyber Monday.

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Retail IT News for VARs

January 15, 2014

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Last week, the Department of Homeland Security issued a POS malware alert. Also in the news, surveys show mobile technology is retailers’ top priority, and a survey shows the majority of businesses experience significant technology failures, but most don’t quantify their impact.

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Multi-channel Marketing and Commerce Critical for Modern Retailers

January 15, 2014

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Today more than ever, retailers that lack a multi-channel commerce and marketing strategy operate at their own peril. To prove the point, Baynote has just published results from its 4th Annual Holiday Online Shopping Survey. The study was conducted to probe consumer behavior and key buying influencers across various retail channels, including physical stores, eCommerce websites, social networks, tablets and mobile devices.

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Website Experience Important to Consumers: Survey

January 14, 2014

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Holiday 2013 was most definitely the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions. These shoppers expect marketers to be up to the challenge, with websites that seamlessly meet their shopping—and pre-shopping research—needs.

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4 Steps to Establishing Your Business on Review Sites

January 14, 2014

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Let's start with a question: Are online reviews important to your customers? The answer: Only if you want to sell something. Consumers, whether they're in the market for a Tesla or a toaster, are increasingly savvy, and a recent survey from software company Baynote and the e-tailing group cited online ratings and reviews as the most influential source of information for those making both online and in-store purchases.

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Promotions Key to Mobile Success This Holiday

January 14, 2014

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Although the nation's retailers reported a disappointing holiday shopping season overall, activity in m-commerce continues to grow year after year. According to a new study, 34 percent of online shoppers made a purchase on a retail-branded app, an increase of 48 percent from a year ago. Baynote, a provider of personalized customer experience tools, has just released the results of its 4th Annual Holiday Online Shopping Survey. Conducted in partnership with the e-tailing group, the study surveyed 1,000 U.S. online holiday shoppers following Cyber Monday.

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Warby Parker’s Retail Trends to Watch

January 14, 2014

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Warby Parker is on a roll. Launched in 2010, the visionary eyewear purveyor has gained a reputation for rethinking the retail model. Cultivating a smarter e-commerce experience, Warby Parker lets customers try on glasses at home. All the while, it manages to sell frames at prices lower than those found at most brick-and-mortar competitors.

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More Mobile Owners Lay Claim to Holiday Purchases Via Branded Retail Apps

January 10, 2014

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Retailer-branded applications exerted more of an influence over holiday shopping this past season than the prior one, says Baynote in its 4th annual holiday shopping survey.

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