News & Press

It's not enough to launch customer engagement initiatives simply for the sake of the customer. Organizations must measure the business impact of these strategies. Often the challenge is determining what to measure.

With the availability of social media and a dearth of metrics firms to measure campaigns it should be simple to turn a profit online, right? Not so finds a new report from Baynote. While campaign analytics are a priority for merchants, the report notes metrics are also a big struggle for most e-tailers.

According to new Whitepaper by the e-tailing group and Baynote, among surveyed merchants rating their top merchandising and navigational tactics for customer retention, evaluating analytics to see what works topped the list with 93% of retailers recording a top-2 score (most important/somewhat important).

Baynote, a leading provider of personalized customer experience solutions, today revealed new findings in a white paper by the e-tailing group titled, “Metrics Therapy– Details, Dashboards and Diligence.” The paper, which includes data from the e-tailing group’s 2012 Merchant Survey and was developed after completing over 20 in-depth interviews with a cross-section of top retailers, examines how merchants are thinking about and approaching metrics to improve business performance.

Baynote CTO Scott Brave discusses the shift among retailers and the implications that Pinterest and other big data will have on the shopping experience in the coming year.

Aligning an entire company on anything can be difficult. Sandhill writer, Kathleen Goolsby, highlights an innovative messaging training at Baynote headquarters and how Baynote aligned their new message throughout the employee staff in a fun, interactive way.

While personalization has existed for more than a decade, emerging as a priority for every online retailer, 2012 is shaping up to be a truly innovative year for relevant, in-the-moment personalized experiences for consumers. Baynote’s very own CTO, Scott Brave, shares his insights.

This year’s OnMedia 100 companies are leaders amongst their peers and developing game-changing approaches and technologies that are likely to push outside the bounds of existing markets. Companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Baynote is a winner in B2B advertising analytics.

Baynote, a leading provider of personalized customer experience solutions, today announced several corporate milestones achieved in its fiscal year ending on Dec. 31, 2011. These achievements include a 100 percent increase in the company’s monthly recurring revenue as customers expanded their use of Baynote solutions across more divisions, geographic locations and consumer touchpoints. During the year Baynote saw strong growth both domestically as well as internationally, signing new deals with major online brands including Rubbermaid, Threadless, Swisscom, GS Home, bol.com, BIPA and Mobilcom.

Altrec wanted a partner that had a strong focus on personalization and real-time buyer intent, as well as a scalable platform. Baynote’s Personalization Platform solution fit the bill. “Personalization has to be part of our DNA,” Hnanicek says, “and we continue to get better at it through discipline and new partners” like Baynote.

We know that American consumers shopped and bought online this holiday season in record numbers. But what did they think of the experience of gathering product information, evaluating alternatives and tapping that buy button? Personalization provider Baynote went straight to the consumers in a poll of over 1,000 online shoppers between Cyber Monday in late November and Christmas Eve to see how they said they were using and experiencing e-commerce, retailer sites, social networks, and tablets and mobile devices.

Digital and multichannel retailers were able to lure consumers into spending record amounts online this year despite a difficult economic landscape. But there’s more good news for online retailers: according to a survey conducted by Baynote, consumers were pretty darn happy with their online holiday shopping experiences.

Facebook commerce still isn’t living up to the hype: Only nine percent of U.S. shoppers bought anything on social media this holiday season and just one in five had a purchasing decision informed that way. That’s based on a survey of 1,032 U.S. shoppers by Baynote, which noted a 2.9 percent margin of error. The timeframe considered in the survey spanned from the Cyber Monday through Christmas eve.

Social commerce start ups have been attracting talent and financing, especially the latter since the start of the year. However, the arbiter of retail trend success—the holiday shopping season—suggests that social commerce has not yet delivered on its promise.

This past holiday season, consumers had more ways to shop than ever before, online, offline, mobile, and even through Facebook. eCommerce company Baynote, put together a report card for each of these areas based on a consumer survey. The results aren’t surprising but still interesting, particularly as they relate to social media.

Studies for the period from Cyber Monday and Christmas Eve 2011 are showing dramatic shifts in “how we buy” and the iPhone and iPad are key drivers of “in the moment” purchase facilitators. The Food & Beverage sector is not immune changes in mobile shopping trends which is creating new buyer behavior.

Baynote, a leading provider of eCommerce personalization solutions, today revealed the results from its 2nd Annual Holiday Online Shopping Experience Survey. The independent study, which surveyed more than 1,000 U.S. online holiday shoppers between Cyber Monday and Christmas Eve 2011, examined consumer sentiment related to their shopping experience across different retail channels, including eCommerce websites, social networks, tablets and mobile devices.

An infographic of the study’s primary findings is available at http://bit.ly/wrt3tO. To see the survey results in full, please visit http://bit.ly/vZKItZ.

Consumer Sentiment with Online Holiday Shopping Experince Improves but Retailers Have Long Road Ahead with obile and Social, Reports Baynote

Baynote’s intent-based personalization platform seamlessly integrates with TouchCommerce chat and engagement solutions to maximize conversion
San Jose, Calif. and Agoura Hills, Calif. November 2, 2011 — Baynote, a leading provider of eCommerce personalization solutions, and TouchCommerce, the leading conversion marketing solutions provider, today announced a partnership to further personalize online interactions and increase ecommerce conversions.

Joint solution allows marketers to create and deploy contextual flash deals, referral offers and group deals, empowering shoppers to drive viral sales across their social networks
San Jose, Calif., and San Francisco, October 6, 2011— Baynote, a leading provider of eCommerce personalization solutions, and Crowd Factory, the leader in crowd-powered marketing applications, today announced they

Joint customers experience increased customer engagement, conversion rates and average order values
Shop.org Annual Summit, BOSTON, September 12, 2011— Baynote, a leading provider of eCommerce personalization solutions, and Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced a partnership to integrate Baynote’s intent-based personalized product recommendations with Monetate’s Testing & Targeting

Wadehra to lead marketing and product development initiatives around company’s intent-driven eCommerce personalization platform
San Jose, Calif., August 24, 2011— Baynote, a leading provider of eCommerce personalization solutions, has appointed software industry veteran Anurag Wadehra, formerly of Adchemy and Siperian, as chief marketing officer.

Innovative Approach to Personalization Optimizes Impact of Online Commerce Investments, Delivers Transformative Lift in Conversions and Average Order Values
eTail Boston, BOSTON, August 10, 2011— Baynote, a leading provider of eCommerce personalization solutions, today unveiled its new vision for retailers to achieve a multiplier effect on their existing online commerce investments to dramatically increase conversion rates [...]

San Jose, Calif., June 21, 2011— Baynote, a leader in personalization for eCommerce, will host a complimentary webcast on Thursday, June 23 at 1:00 p.m. EDT titled, “Getting Recommendations Right for eCommerce.” Bill Hustad, chief customer officer at Baynote, and Susan Aldrich, SVP recommendations research at Patricia [...]

Key executive appointments to advance operational excellence and innovation as company enters phase of aggressive growth and expansion San Jose, Calif., June 13, 2011— Baynote, a leader in personalization for ecommerce retailers, today announced the expansion of its executive leadership team, appointing software industry veterans John Kelly and Mark Tsimelzon [...]

Report ranks Baynote above Omniture, RichRelevance, Certona and Avail Intelligence

San Jose, Calif., June 7, 2011— Baynote, a leader in personalization and digital marketing optimization, today announced that the company received top recognition from independent research firm, Patricia Seybold Group in the Comparative Rating of Five Recommendations Solutions report published this week. The analysis [...]

Brave to discuss future of recommendation engines and their evolving role in helping digital marketers personalize the customer experience across channels
San Jose, Calif, March 22, 2011— Baynote, a leader in personalization and digital marketing optimization, announced that co-founder and CTO Scott Brave, Ph.D., will participate in a panel discussion today at the OMMA Behavioral conference [...]

Partnership will dramatically improve video content discovery for users, help media companies boost engagement and monetization

San Jose, Calif., Mar. 17, 2011— Baynote, a leader in personalization and digital marketing optimization, today announced a strategic partnership with ioko (stand 279), the digital media systems integrator behind some of the world’s leading media platforms. Through the [...]

Baynote, a leader in personalization and digital marketing optimization, announced today the availability of the Baynote Search Optimizer for Endeca. The new solution is based on Baynote’s patented UseRank ® technology which complements Endeca’s world-class search and navigation platform by harnessing the collective intelligence of site visitors as a key component in the relevancy ranking strategy.

Ektron, a web content management, social software and marketing optimization solutions provider and Baynote, an innovator in adaptive web solutions, today announced a technology partnership that deepens the integration between the two platforms and will provide their joint customers with the ability to deliver uniquely personalized website experiences for visitors.

Baynote, a leader in personalization and digital marketing optimization, today announced that the company achieved several milestones in its fiscal year ending on Dec. 31, 2010 (FY10). These achievements include a 75 percent increase in recurring annual revenues compared with the previous fiscal year. The news follows on the heels of Baynote’s recent Series C funding, advancing the company’s momentum into 2011 as demand for its adaptive web solutions among digital marketers and online retailers continues to grow worldwide.

Baynote, a leader in personalization and digital marketing optimization, today revealed the results from the Baynote Holiday Online Shopping Experience Survey. The independent study, which surveyed 500 U.S. online holiday shoppers during the month of December , provides a retrospective look at consumers’ satisfaction with their digital experience across a number of key areas,

Baynote, a leader in personalization and digital marketing optimization, today announced that former SAP executive Doug Merritt has been named president and CEO of the company, effective immediately. Merritt replaces Mike Backlund, who will continue to work with Baynote as SVP of Worldwide Field Operations. Concurrently, Baynote announced that it has raised $13 million in Series C Financing led by SingTel Innov8, the investment arm of Singapore Telecommunications Limited

Baynote, a leader in personalization and digital marketing optimization, announced today that is has closed $13 million in Series C financing. The investment was led by SingTel Innov8, the corporate venture arm of the SingTel Group, Asia’s leading communications group with 368 million[1] mobile customers across Asia and Africa. All existing investors, including Hummer Winblad, Steamboat Ventures and JK&B Capital also participated in the round. Concurrently, Baynote announced that former SAP executive Doug Merritt has been named president and CEO to lead the company through its next phase of investment and growth