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San Jose, Calif. – Oct. 28, 2014 — Baynote, a leading provider of personalized customer experience solutions, today announced the release and availability of A/B testing as a free addition to its VUE merchandising console. This integrated capability allows merchants and marketers business users to quickly and easily setup tests to compare merchandising strategies and optimize their results. The self-service A/B testing capability in VUE allows merchants and marketers … Read More »
Seventy percent of respondents will shop together with their student in-store Nearly half of shoppers will use two or more channels before making a purchase Shoppers cite Amazon as influencing both online and in-store shopping San Jose, CA. – July 23, 2014 — Today, Baynote, a leading provider of personalized customer experience solutions, today revealed the results from its “Back-to-School” shopper behavior survey. The study, conducted in partnership with … Read More »
As it turns out, historical data is useful, but not perhaps in the ways you might think. History can tell you about a customer's brand preferences, spending power and other useful information. These insights can then be used to drive an even more relevant experience when you understand the intent of today's shopping visit.
San Jose, CA. – June 16, 2014 — Today, Baynote, a leading provider of big data solutions for retail, announced that it has been selected as one of The Bay Area News Group’s Top Workplaces. The Top Workplaces are determined based solely on employee feedback. The employee survey is conducted by WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. WorkplaceDynamics conducts regional Top Workplaces programs … Read More »
Turns out data may be doing more to harm retailers’ bottom lines that many thought. While data simplifies personalized campaign creation and website experiences, new data out from Baynote indicates data can also detour shoppers out of the purchase funnel.
A great storefront and hot product placement are no brainers, but what else can retailers do to boost online sales and engage their customers? Take your customers’ user experience and your revenue results to the next level by using automated merchandising tools. The latest technology from Baynote allows for up-to-the-minute product recommendations to be directed to each customer as they shop with greater accuracy and appeal than ever before. Using algorithms that tie in factors such as search terms, shopper behavior on site, item affinities that have resulted from other consumer patterns, and the buyer’s current shopping context, Baynote’s merchandising methods deliver the ultimate in dynamic personalization and shopper engagement.