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Collective Intelligence Attracts Ideal Site Visitors
Built on top of the Baynote Collective Intelligence Platform™ (CIP™), Baynote employs the latest in behavioral and computational science to identify implicit relationships that emerge when users engage with content across marketing and communications channels. Baynote dynamically surfaces the optimal keywords that impact conversion by observing the anonymous behavior of site visitors. |
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Revolutionizing Search Marketing One Keyword at a Time
Keyword development is one of the most time intensive and important processes of search marketing. By creating a virtual folksonomy of terms based on the actual terms and intent used by your site visitors, Baynote gives you easy-to-utilize SEM reports to enable them to purchase these incremental SEM terms to drive highly-qualified traffic. Further, the Baynote Affinity Engine™ maps these terms to documents for automatic insertion into metadata thereby elevating your site's natural search ranking with nearly zero effort. |
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Dynamically Optimize Your Landing Pages for Conversion
To maximize the transactional impact of SEM programs, you must consider how users will ultimately engage with site content once they click through from a search engine. Content and Product Recommendations turn every page on your website into a dynamically optimized landing page, by detecting the intent of your incoming search visitor, then dynamically assembling the most relevant and persuasive content to convert that visitor. The result is a more effective and efficient means to tightly couple click-through to conversion. |
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Integrates into Any Bid Management System
Baynote Search Engine Marketing can work as a standalone analytics and content recommendation platform or can be integrated into a full service bid management system via a REST API. |
