Insights – Merchandizing

Community + Control

Baynote's Collective Intelligence Platform™ automates product targeting across all channels, however there may be times when the content owner needs the ability to fine tune. Insights offers full-featured merchandising console to apply business rules to meet the changing needs of retailers and content owners.

	Action: Determines the type (blacklist, pin, or magnify) of rule to be created.
	Target: The target is the specific product or product group that you want to pin, blacklist or magnify.
	Scope: The scope allows you to set where the action should take place, search, email, recommendations, etc.

The Baynote Insights Merchandising Console is designed to facilitate the use of complex logic without the need of unwieldy tools. While the interface can accept and process complex combinations of boolean logic, all rules can be broken down into combinations Action, Target, and Scope.

Product/Content Groups	On big sites, merchandising items one at a time is just simply not feasible. Within Insights, merchandisers can create groups of items as easily as creating a music playlist in iTunes. Specify the criteria that must be met for inclusion within the group (such as brand, price, or any other attribute) and Insights will create a product/content group. Any business rule created can be applied to this group with little effort.
Margin-based Merchandising	Insights makes it easy to promote the items with the largest profit by including profit margin as an attribute that can be specified when creating a content group.
Date-based Campaigns	Insights allows merchandisers to set a date and duration of a campaign to remove the need to watch the calendar. Set your campaign ahead of time and Insights will execute it.
Launching New Items	Baynote's Cold Start feature ensures that new products are immediately magnified and shown to the right users. Merchandisers also have the ability to specify additional requirements or change the duration of this artificial magnification.
Brand Promotion	Due to contractual agreements it's common for merchandisers to make sure that certain brands are never recommended when a user is browsing a product from a competing brand. A rule can be created to ensure two brands never show up together.