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Baynote Insights

Experience Community + Control with advanced reporting,
testing and management capabilities.

Beyond basic web analytics, Baynote Insights™ enables you to visualize your community of website visitors in ways never before possible. Insights allows you to see emerging clusters of like-minded peers, understand the content and products that are leading to conversion, and visualize gaps on the website that should be plugged. Insights provides an unprecedented level of testing and control over recommendations and site search.

Merchandizing and Editorial Capabilities The Insights management console enables you to merchandize and editorialize content or products based on market need. You can make changes to particular recommendations, search results, or promote changes across the entire website.
Usage Reports See how Baynote Recommendations and Social Search are being used by the visitor community, as well as what content and searches are proving the most valuable to users. Usage reports also provide interactive views into the implicit associations the community is creating among documents, products and terms.
Lift Reports Insights offers a suite of testing tools aimed at quantifying the value of Baynote Social Search and Recommendations on your website. Regardless of the lift objective - increased page views and time on site, higher average order value, improved search click-through and conversion, or increased conversion to custom "business targets" - Insights provides a mechanism to test and measure the benefit that Baynote is providing above and beyond the pre-existing website.
Visitor Clubs See the numerous visitor groups that interact with your site, discover their interests, and see the overlaps among clubs to help you better editorialize, up-sell and cross-sell.
Product & Content Gaps See what topics your visitors are asking for but do not exist on the site. Content developers get a precise list of material to develop and which clubs it should target, while merchandizers see precisely the products that should be put into inventory.
Value Concentration View which content is delivering the most value to your community to focus your efforts on better serving your visitors. See what fraction of your content delivers 50% or even 80% of all value on your site. Remove content that is no longer delivering any value.
Keyword Intelligence See exactly which keywords result in the greatest number of visitor conversions, while viewing the emergent "folksonomy" that your customers are using to describe your products and content. Keyword intelligence drives your SEM, SEO, content tagging, and product categorization strategies.