Any retailer who has a specialty is aware that your brand appeals to a specific cross section of ecommerce shoppers. You know who enjoys your product and will recommend your brand to friends and family. Improving the customer experience on your ecommerce site will engage loyal customers and new shoppers alike. One way to do this is to make it easy shoppers to find what they are looking for quickly and easily and to offer compliments and replacement items that work when necessary.
Whether you are a niche retailer or a large retail chain with stores across the country, you want to show your customers the products they are looking for when they are on your site. You want your shopper to easily navigate your site, to feel that your site is responsive to their immediate need and that your site is as helpful as a good sales clerk when it comes to offering appropriate accessories, complimentary items or differently priced options. Baynote’s personalization solutions help retailers improve the customer experience site wide to deliver a more engaging and satisfying experience to your shopper.