Online merchandising has evolved from simple product offerings and recommendations to something much more intensive. A retailer must master thousands of SKUs and shoppers in order to develop merchandising strategies catered to the individual shopper. Traditional marketing must be supplemented with easy site navigation, on site search, great product category and detail pages, simple check out carts and easy follow on emails that encourage repeat shopping visits.
There are three principles to driving your e-commerce merchandising strategies:
A talented e-commerce merchandiser must be more than a simple marketer; they must be an analyst and a technologist as well. He or she must be able to examine different data streams to understand what is truly driving their business. They must put themselves in the shoes of the customer, then work to optimize the online shopping experience, and ensure that each step of the process is extremely simple.
E-Commerce Merchandising entails a wide variety of skills, and merchandisers must focus on design, user experience, and many other aspects beyond product placement and promotions. Many tools exist to help merchandisers succeed in this realm.