Intuit TurboTax

Increasing Customer Satisfaction While Decreasing Support Costs

TurboTax.com is the #1 destination for filing taxes online. With hundreds of millions of unique users from all walks of life, TurboTax deployed Baynote's socially-driven technology to recommend the best content to help online users find answers to their unique and varied questions.

Baynote Auto FAQ – part of Baynote Content Recommendations capabilities – combined with Social Search for Content is delivering stunning decreases in support costs and improvement in customer satisfaction.