Horizon Hobby
Increasing Order Size and Conversions
Horizon Hobby's catalog includes over 80,000 RC vehicles, model railroads, educational toys, and other general hobby products. The site serves 220,000 unique visitors each month. They use Product Recommendations and Social Search to enhance their internal search engine.
Horizon Hobby used an A/B split test to measure the impact of their Baynote implementation which revealed a 17.6% increase in conversions as well as an 11.6% increase in average order size.
Baynote complements Horizon Hobby's site navigation and search engine which allows Horizon Hobby to benefit from automated merchandizing that delivers increased order sizes and higher conversion rates.
It is clear to us that recommendations powered by the collective experiences of our visitors drive revenue. We are very much a "long tail" site with a devoted community of hobbyists who clearly are the best source for recommendations—our split testing has proven that.
Sebo Dapper
Director of Online Marketing
Horizon Hobby
