In the age of digital shopping, landing pages should not be one size fits all. To optimize customer engagement, a website needs to speak directly to the uniqueness of the individual visiting it. Sound like an excruciating chore for a webmaster? Relax. Through e commerce optimization, personalization allows retailers to tailor the engagement experience to each shopper through a combination of past history, observing shoppers on site behavior and establishing patterns among like minded shoppers. Technology makes it simple to customize the online customer experience.
An automatized online recommendation system matches the user’s search term to the products they are looking for based on learned affinities. It then automatically creates a product landing page tailored to the tastes, purpose and market of that customer. Dynamically tailor your website and improve the customer experience for every customer visiting your site through enhanced search. It is a simple yet effective way to boost conversion. Get personal and get more out of your site and the visitors it attracts. Sell more through unique results based on the habits and tastes of every visitor. Customer engagement is simply a matter of customizing the results for every person that “walks” into your digital store.