Webinar: Experts Reveal Secrets to Achieving Great Search Results

"Companies continually strive to improve search, and it seems that search and navigation can never be good enough. With the continuing explosion of content, new approaches are needed to solve customers' search needs," said Susan Aldrich, senior vice president of enterprise and product search at the Patricia Seybold Group.

Join Susan along with Scott Brave, Baynote CTO, to learn about a unique, self-optimizing approach to improving search called UseRank®. The live webinar "The Secret to Great Search Results – It’s Easier Than You Think" takes place on Tuesday, December 8 at 11:00 a.m. PST / 2:00 p.m. EST.

Participants can register at http://www.baynote.com/searchwebinar/

During this presentation, Susan and Scott will help attendees understand:

• How poor search experiences negatively impact your business
• How to assess the quality of your search experience
• Why traditional search technologies alone can't fix the problem
• Why context and customer insights on usefulness are the missing pieces
• How companies employing UseRank quickly see dramatic improvements in search

Susan Aldrich is a senior vice president and senior consultant at the Patricia Seybold Group. Her specialty is understanding, instrumenting, and improving the Quality of Customer Experience (QCE)^SM, with a particular focus on cross-channel, cross-lifecycle customer experience, for both consumers and businesses.

Scott Brave is a founder and CTO of Baynote, and holds a PhD in Human-Computer Interaction, and a B.S. in Computer Systems from Stanford University. He also has a Master’s degree from the MIT Media Lab, and is an inventor of six patents and co-author of over 25 publications in the areas of human-computer interaction and artificial intelligence.