Horizon Hobby Achieves Double Digit Revenue Lift Using Baynote

eTail 2008-- Baynote, Inc., a leader in intent-driven product and content recommendations for the business web, today announced Baynote CEO Jack Jia will be joined by Sebo Dapper of Horizon Hobby during eTail 2008's Search Day. Jia will describe generally how eCommerce customers are leveraging Baynote's product recommendation and social search technology, while Dapper will elaborate on how Horizon Hobby is driving incremental revenue with Baynote.

The second largest U.S. Hobby product distributor chose Baynote's intent-driven product recommendations because they believed that crowdsourcing recommendations could do a better job than manual merchandizing across its 70,000+ SKUs. Through an A/B split test, Baynote demonstrated a double digit revenue lift for Horizon Hobby.

"It is clear to us that recommendations powered by the collective experiences of our visitors drive revenue," said Sebo Dapper, director of Publications and Online Marketing for Horizon Hobby. "We are very much a 'long tail' site with a devoted community of hobbyists who clearly are the best source for recommendations -- our split testing has proven that."

Baynote's unique approach to product recommendations is to tap the implicit behaviors of site visitors and surface the natural associations they make among various products. This "wisdom of invisible crowds" allows eCommerce sites to rapidly begin making product recommendations because it does not require any profile data on individuals. Also, Baynote Recommendations automatically capture visitors from Google referrals based on the keywords they were searching to reduce visitor bounces. Finally, Baynote Search Recommendations integrates with on-site search to place crowdsourced products at the top of search results.

Search Day presentation details:

• Who: Jack Jia, Baynote and Sebo Dapper, Horizon Hobby
• When: Monday, Feb 11th; 8:30 am
• Where: eTail Palm Desert Search Day

A full agenda to eTail Search Day can be found here: http://www.wbresearch.com/etail/agenda_searchDay.asp.

In addition to Search Day, Jia will discuss crowdsourced merchandizing techniques in more depth with a presentation titled "The Invisible Crowd: Tapping The Silent Majority To Automatically Merchandise And Market Your Products" during eTail's Personalization Day at 8:50am on February 14th.

Copies of the Horizon Hobby - Baynote presentation will be made available by emailing Kathleen@baynote.com. eTail attendees can also receive a personal demonstration of Baynote at booth number at #76.

About Horizon Hobby

Founded in 1985, Horizon Hobby, Inc. is an international marketer and distributor of radio control (RC) cars, boats, planes and helicopters; model railroad; plastic and die-cast models; and other general hobby products. We support our distribution efforts with cutting-edge retailer services and direct-to-consumer marketing through print media and eCommerce. We are also one of the leading developers of radio control hobby products which include many of the biggest names in the industry such as Hangar 9 airplanes, HobbyZone entry level RC sports and Team Losi cars and trucks.