Turning Browsers into Buyers

A headliner panel speaks about what it takes to get visitors to your site and converted.
	Moderator: Anne Holland President MarketingSherpa
	Matt Ackley Vice President, Internet Marketing eBay, Inc.
	Jack Jia CEO Baynote, Inc.
	Dean DeBiase Chairman & CEO Fathom Online

	VIDEO	AUDIO
Full Program
Continuous Play (play time: 74 minutes)	[save video] (150 mb)	[save audio] (25 mb)
Bite-size Tracks
1. Introduction; How much B2B business does eBay Do? (2:41)		[save audio]
2. What is Baynote doing for B2B clients? (1:12)		[save audio]
3. Fathom Online's B2B business (2:28)		[save audio]
4. How many of you (audience) are selling online; how does eBay's brand influence B2B buying? (3:08)		[save audio]
5. What kind of content is Baynote advising its customers develop for their sites? (2:09)		[save audio]
6. Marketing Sherpa Research: The #1 and #2 things ecommerce sites change on their site to create the biggest impact (4:15)		[save audio]
7. Dean, what is your advice for clients for the incoming click on the SEO front? (3:55)		[save audio]
8. Should you do paid advertising for a term where you're already getting a top 3 natural result listing? (3:56)		[save audio]
9. Why eBay buys the word "eBay"; the role of data inside eBay (6:03)		[save audio]
10. Baynote and the Invisible Crowd (4:59)		[save audio]
11. Were there any tests Fathom performed where it failed; Fathom's advice for the optimal site experience (2:55)		[save audio]
12. Anne's advice for maximium impact for whitepaper syndication (4:35)		[save audio]
13. What is the intersection of Search and PR; How eBay optimizes press releases to be picked up by search engines (3:04)		[save audio]
14. Is Fathom testing multiple press releases to see what works best for your clients? (2:04)		[save audio]
15. An explanation of the Google One Box by Anne and Matt (4:29)		[save audio]
16. How can a website encourage word-of-mouth? (3:36)		[save audio]
17. What would make this panel forward a newsletter to a colleague? (3:47)		[save audio]
AUDIENCE Q&A
18. What is the definition of a short whitepaper? (0:49)		[save audio]
19. Why do you find "eBay" in all these weird places? (2:45)		[save audio]
20. How do you optimize a press release? (0:10)		[save audio]
21. How do you make a search engine-friendly site that is also user-friendly? (2:43)		[save audio]
22. Does it make sense to put out one press release or many? (2:29)		[save audio]
23. How does eBay get buyers for big ticket items? (2:12)		[save audio]

Turning Browsers into Buyers

A headliner panel speaks about what it takes to get visitors to your site and converted.