Media Coverage
InformationWeek, May 14, 2008
Baynote Offering Brings Business Value To Social Search
"The Long Tail, the now-famous reference to targeting customers that buy the hard-to-find or nonhit items, got a little shorter with the release of Baynote's Merchandizing and Editorial Console."
Web Marketing Today, May 13, 2008
How to Get Your Business Listed in Wikipedia with Mike Svatek (7:27)
"In this video interview Mike Svatek of Baynote.com explains some of the hurdles his company had to go through to be listed in Wikipedia. He advises: (1) don't use persuasive writing, (2) demonstrate that your business is 'notable' by showing that what you do is important broadly, and (3) get involved in the internal Wikipedia debate of the inclusion of your business in the encyclopedia."
InternetRetailer, April 24, 2008
Horizon Hobby Uses the Passion of Customers to Recommend Products
"“Endeca gives us the ability to help shoppers get to our products, and Baynote is taking that to another level,” Dapper says. “Baynote came up with good recommendations sooner than we expected. Our hobbyists are really into our products, and some of them probably know more about our products than we do.”"
RIS, April 15, 2008
"[Baynote recommendations] does the job store clerks used to do when they had to decide what products to promote to potential customers," says Joe Nashif, founder of US-Appliance. "Now, thanks to the software tool, it's all done automatically. The [product] suggestions are based on what people have recently looked at most frequently.""
CIO, March 28, 2008
Behavioral Targeting: Why This Hot Technology is Burning its Users
"Humans have far too many roles in life – or what personalization systems might call profiles – to possibly predict what a given user wants on that day. A woman shopping for baby clothes, a tie for her husband, and a gift for her sister may appear schizophrenic because she is acting in three different roles – mother, wife, and sister. What do you show her next? Tossing ads at her about strollers is not going to appeal to her now that she’s shopping for a new cocktail dress for herself."
InformationWeek, March 13, 2008
Fixing The Flaws Of The Web Experience
"According to Baynote CEO Jack Jia, that view of personalization is fundamentally flawed. Jia’s company focuses on the new world of personalization and search, one that’s led by the wisdom of the invisible crowds clicking through your website, not a bunch of so-called marketing experts deciding what your customers need. He argues that with intent and context in place, the wisdom of the community will always prevail."
Behavioral Insider, March 7, 2008
"The tag cloud up front is generated by the Baynote software. You see what are the most popular search terms. Perennially the most popular ones are NASA TV, Moon, and Mars. When you click on those, you get the Baynote search results that tell you this is what most people seem to be clicking on for this particular search term."
The Enterprise Content Management Blog, February 29, 2008
Baynote Doesn't Make The WCM System, They Make The WCM System Smarter
"Baynote's expertise is apparently paying off as evidenced by a recent OEM partnership with Vignette Corp., the Austin-based provider of web content and delivery solutions. According to both companies, Vignette is using Baynote to power Vignette Recommendations, a new product that can help organizations deliver highly tailored online experiences."
Read/WriteTalk, February 25, 2008
Read/WriteTalk Interview: Jack Jia- CEO, Baynote
"On this episode of Read/WriteTalk, I sit down with Jack Jia the CEO of Baynote. They have developed a techniques to derive intent & make recommendations from what they call the ‘wisdom of invisible crowds.’ Recommendation Engines are an important trend on the web we cover regularly."
SearchEngineLand, February 1, 2008
Two Approaches to Determining Intent: The Wisdom of Crowds and Personal Values
"A two or three word query, given the complexity of the English language, is just not enough to confidently provide results that will always be relevant and useful. But up to now, it’s been all we’ve had. Today, however, the search arms race is to add another layer of disambiguation on top of the keyword query..."
Blip.tv, January 31, 2008
Scribemedia.org interview with Baynote CEO Jack Jia
"Scribe interviews Baynote Pres. & CEO Jack Jia about contextual search and capturing customer behavior - without intruding on privacy, and the social science behind behavior patterns."
MarketingRev, January 24, 2008
"In this week’s What’s Happening In Marketing, Baynote’s Jack Jia discusses the concepts behind his company’s Product Recommendation software, which analyzes customer shopping behavior online to make dynamic and accurate recommendations to other customers. As Jia notes in his interview, Baynote doesn’t rely on what consumers say they like, but on what they actually shop for and buy online. Find out why Baynote thinks this approach to applied analytics is so important."
Shop.org Blog, January 23, 2008
Strategy & Innovation Forum: Monetizing the Long Tail
"There are not many retailers that have not heard of the long tail (if not go check out Chris Andersen’s book). The final breakout session of the day featured Jack Jia, CEO, Baynote and Brian Elliott, President and CEO, Alibris discussing how the long tail applies to online sales."
U.S. News, January 14, 2008
"Almost anybody can post or edit an article on Wikipedia, the internet's free encyclopedia and the ninth most popular site in the world. But having an article accepted by the site and controlling what others say about your company is an entirely different matter—just ask Baynote co-founder and CEO Jack Jia."
E-Commerce Times, January 7, 2008
The Pitfalls of Behavioral Targeting
"In a given month, an individual will have thousands of roles. Knowing my past is not necessarily a better way to predict my future. In fact, this phenomenon has been known by psychologists and other scientists for years -- humans are animals of context and situations, much less than of historical profiles or roles."
DestinationCRM, January 1, 2008
"...marketers can map the behaviors of like-minded users to determine what the most relevant content should be...[But by] believing they know what the customer wants, marketers fail to reap the benefits of allowing their customers to organize their own preferences."
Entrepreneur.com, December 13, 2007
"Baynote's internet marketing manager now checks [their Wikipedia] article every few days to keep an eye on modifications. "Prospects who have heard of Baynote often go to Wikipedia to read about us," says Jia. "Then they go to our website. That is worth as much as, if not more than, having an article written about you.""
Experience Matters Blog, December 5, 2007
Moving at the Speed of Light: Upgrading NASA.gov from Web 1.0 to Web 2.0
"The tag cloud displays popular content that people are searching for throughout the site, and provides an interesting method of browsing NASA.gov....eTouch Systems used Baynote’s technology to generate the terms."
iMedia Connection, December 4, 2007
What Online Marketers Can Learn From Ants
"By understanding the silent majority of your website visitors and their intent, you can identify the thousands of micro-segments of shoppers who come to your site and, ultimately, match each one with the best products available. What's even more remarkable is that with this model you can let your customer base do the selling for you, allowing you to stay focused on generating more revenue."
STORES Magazine, December 3, 2007
"Recommendations “tend to lift awareness, but they also tend to make customers aware of the better, more expensive products and higher-margin items,” Jia says. Baynote’s customers (which include Glam.com, eBay and Motorola) have reported revenue boosts of anywhere from 18 to 107 percent, Jia says, and “if you get a 30 percent revenue lift, you’ll likely get a 60 percent profit lift.”"
1to1 Magazine, December 2, 2007
Will the Real Customer Please Stand Up?
"US Appliance, an online retailer offering more than 7,000 products, needed a way to help customers sort through everything available without individual sales calls...The company added recommendations and "most popular" features to the site using software from Baynote. Now when customers look for a product, the search automatically narrows down their selection based on...what other customers have purchased."
Vator.tv, October 7, 2007
1:1 Interview with Baynote CEO Jack Jia
"Jack Jia, CEO and founder of Baynote, talks about how his company's on-demand recommendation technology works to automatically display the best content and products on Baynote's customers' websites. Jack explains how the Baynote Recommendation engine taps into the wisdom crowds to provide recommendations aimed at increasing the number of products purchased, site impressions and/or the number of leads."
WebProNews, September 20, 2007
Applying Social Science to the Web
"Product or content recommendations driven by like-minded peers are the web equivalent to passing down collective wisdom. If you are a high-end biker, you would appreciate insight and recommendations from fellow high-end bikers. This guidance not only helps us make better decisions, whether it be items to purchase, articles to read or in the case of web self-service, finding solutions to our problems, it also connects us to web users with similar interests."
L'Atelier, September 11, 2007
Jack Jia, Baynote: “Contextual targeting is like the chemical trail left by ants”
"Baynote’s technology tracks the behavior of Internet users and harnesses the wisdom of the crowds to guide future visitors to the right information. For Baynote’s CEO Jack Jia, contextual targeting beats behavorial targeting any day: it is more efficient with none of the privacy concerns attached to BT."
InformationWeek, September 3, 2007
Baynote Leads Users To Web Content. Will They Drink?
"If Google is the king of PageRank, Baynote wants to be known for "UseRank," a term it trademarked that places value on content usage rather than page links...like-minded people are interested in the same kinds of products and content, so you raise your chances of success in selling to them, or getting them to click through, by pushing products and content in front of them."
DM News, August 8, 2007
Baynote Taps “The Wisdom of Crowds”
"The application of this [Wisdom of Crowds] theory can have dramatic results in online marketers’ results..."
CNET, August 1, 2007
Start-up Baynote taps the silent majority on the Web
"The Cupertino, Calif.-based company has come up with software that allows shopping sites or media outlets to better determine what their customers want by how people interact with their site."
Behavioral Insider, July 25, 2007
"For years, behavioral marketers have been engaged in relentless, often obsessive pursuit of data about individuals — where they've been, and what they've done online. They want to reach that mythic goal of "one-to-one" targeting [but] all that data... may be blinding marketers to a more fundamental fact: It is not behavior in isolation, but rather the charting of similarities and affinities of intent and interest, that ultimately matters."
ecommerce-guide.com, June 26, 2007
Case Study: Baynote Strikes Positive Chord with Customers
"While Amazon may have pioneered the concept of using buyer recommendations to help visitors pick and purchase products, the makers of Baynote have taken that concept to a whole new level."
E-Commerce Times, June 11, 2007
"Today, online retailers must operate with a different set of rules than traditional retailers and embrace new techniques and technologies to increase revenues. By understanding Long Tail economics, improving product recommendations and harnessing the wisdom of crowds, e-tailers can stay competitive and increase visitor-to-buyer conversion rates by 50 percent and more."
the.next.net, June 8, 2007
Startup Watch: Baynote (Improving Search By Observing the Crowd)
"Jia doesn't want to create a social network on corporate sites or explicitly show what everyone else is doing but he does want to help connect users to each other in the background without them even realizing they are being connected."
Social Computing, June 7, 2007
"There's Money in the Wisdom of Crowds," Says Baynote CEO
"[Chris Walshe, Midwest Center for Stress CMO said] 'As a result, visitors stay on our site much longer, view a lot more pages, and consequently our conversion rate has increased by over 20 percent. And generating this revenue lift, without increasing advertising costs, has doubled the profit from our online sales channel. Nothing else we've implemented has even come close to that improvement.'"
Behavioral Insider, June 1, 2007
Context and the Crowd Trump Behavior
"...[past behavior] is a very poor predictor, because humans have way too many profiles... We are raised with the notion that I am unique and don't have needs quite like other people. But the scientists proved we are not unique at all. We are pack animals. Pretty much 95% of people will need the same thing. We only need to find out under what context what things are useful, and then present that product or content given the context. Then the prediction is very accurate."
DM News, May 26, 2007
Retailers should be profiting from the long tail of e-commerce
"The recommendations feel natural because they are drawn from the collective preferences of like-minded shoppers. And the invisible crowd is inherently aware of seasonality and other trends, and naturally promotes those products that are becoming more valuable to your shoppers while demoting those that are losing their luster."
Social Computing, May 18, 2007
Baynote's "Helping Change the Way Business is Done on the Web," Says CEO
"The combined content guidance and Web analytics solution offered by Baynote and Omniture will provide online marketers with a more dynamic way of gaining higher conversion rates and satisfaction among online customers."
Assignment Zero, May 16, 2007
Jack Jia On What Exists Beyond The Seen Crowd
"You can find these unique like-minded peer groups; all sites have their communities, their sub-communities, their sub-sub-communities. There are literally thousands of self-segments within a site, and they all have people behind them."
KMWorld, May 9, 2007
"[Baynote] uses shoppers normal searching, browsing and purchase behavior to automatically tag all products on the site with the same words shoppers use to find them."
Social Computing, May 8, 2007
Baynote's "Wisdom of Community" Approach to E-Commerce Receives $10.75M Series B Boost
"Interest from online retailers in real-time product and content recommendations based on Baynote�s patent-pending UseRank technology has risen sharply."
WebProNews, May 4, 2007
Jack Jia on The Long Tail EffectJack Jia on The Long Tail Effect - podcast
"The Web community is a great outlet for identifying what the consumer's wants and needs are."
Internet Retailer, May 3, 2007
Baynote's Community-Guided eCommerce solution blends search and web 2.0
"By uncovering niche audience segments, [Baynote's] technology allows retailers to profitably offer and sell a wider variety of products than would be profitable for a brick-and-mortar retailer to keep in stock."
Small Business Technology, May 2, 2007
Invisible Crowds of Like Minded Shoppers: Boosting Online Revenue with Baynote
"What if [someone] told you they bought a 2007 Dodge Caravan? Wouldn't you trust their judgment and buy. Sure, you'd think about it a bit, but knowing what 10 others bought, who fit your profile, would help guide you to the right decision. Baynote does this very thing for ecommerce web sites."
bITa Planet, May 2, 2007
IT Can Make Waves in E-Commerce
"If you can match intent and product brand, the likelihood of someone buying something goes up by 7x, according to independent research."
The Software Abstractions Blog, May 2, 2007
Beyond PageRank: Using the Wisdom of Crowds in Enterprise Search
"The addition of WoC knowledge, gained by observing implicit user behavior, is certain to improve the relevance of search results and help web site managers discover (and act upon) non-intuitive connections between content areas."
Destination CRM, May 1, 2007
Baynote Lends an Ear to the Silent Majority
"The product can be likened to the familiar Amazon.com format of 'customers who bought this item also bought,' but Dan Keldsen [senior analyst and chief technology officer at the Delphi Group,] says that Baynote's solution appears to promise a higher level of sophistication."
Computerworld, April 30, 2007
Use the "wisdom of crowds" to win over individuals.
"[Baynote factors] in what similar folks considered - that is, viewed. Does it work? Well, let's say Baynote is putting its money where its heuristics are."
eCommerce-Guide.com, April 30, 2007
Community-Guided Solution Nets Revenue
"Rather than having to click through many categories and model numbers, a shopper will see a list of categories such as "most popular," "people also compared" and "people also considered" that is based on real-time shopping behavior."
MarketingRev, April 30, 2007
Baynote Announces Community Driven eCommerce Solution
"[Baynote] stood out because they do something different and highly compelling. They continuously analyze traffic patterns on a Web site's pages in order to dynamically optimize search engine results, navigation and content."
Folksonomy, April 27, 2007
"What were some of the challenges Baynote faced and how were they addressed? What advice can you give to entrepreneurs that are seeking venture capital funding?"
VentureBeat, April 4, 2007
Baynote peeps at user Web behavior, and says it boosts revenue
"[Baynote] provides a lot of use for retail and information sites that until have relied on regular old (and dumb) key-word search technology."
CMP Media / TechWeb, October 9, 2006
Baynote Launches Open Source Search Tool
"Consumers searching for information at online retail sites can find products 60 percent faster."
eCommerce-Guide.com, October 9, 2006
Success Lies in the "Wisdom of the Crowd"
"Shoppers can follow the crowd to see where the new products or special bargains may lie... buyers benefit by watching the behaviors of peers, experts and the larger community."
Enterprise Open Source Magazine, October 9, 2006
Baynote Announces Free Open Source Search With Free Hosting
"By understanding the site community, Baynote delivers a 15-25% lift in business target conversions such as more customer leads, purchases, downloads, event registrations, and support questions answered."
InformationWeek, October 9, 2006
Baynote Launches Open Source Search Tool
"Increasing query results and improving accuracy, even by a fraction of a percent, can increase consumer interest and company revenue."
Inc Magazine, September 12, 2006
Baynote Recognized as "Best of the Web" by Inc. Magazine
"What's cool: Baynote reduces the average number of clicks it takes to find what visitors are looking for from six to one. It also gets smarter as it tracks more searches."
Forrester, September 7, 2006
Social Search: Can Baynote Hit A Chord With Online Marketers?
"B2B marketers face unique search challenges, not only to select the best keywords and improve on organic rankings, but also to direct buyers to the information they need to make decisions and move closer to a purchase. Once you embed [Baynote] on a Web page, the data gathering and ranking happens automatically... marketers can focus on improving the content, message copy, and offers on popular pages."
The New York Times, June 15, 2006
Web Tracking Firm Baynote Prepares to Open
"Baynote is set to begin operating on Tuesday with on-demand software so Web site publishers can make it easier for visitors to find what they are looking for."
PC Magazine, June 14, 2006
Baynote Aims to Improve Web Site Navigation
"Baynote emerges from stealth mode promising to redefine the way companies organize their Web pages by tapping into what they call 'the wisdom of the community'."
ClickZ News, June 14, 2006
Baynote Launches 'Content Guidance' Service
"Baynote is offering a fresh approach to the knotty problem of how to help users accomplish what they need to on the site. By hooking into the social and behavioral evidence of successful site experiences, the software offers site managers a new source of intelligence about what works."
Marketing Pilgrim, June 13, 2006
"...interesting new site search technology from Baynote. It uses the collective wisdom of others visiting your web site to improve site search and reduce the number of customer clicks."
alarm:clock, June 13, 2006
Baynote Launches Improving Intra-site Search
"Baynote has launched an on-demand software as a service to businesses to make it easier for visitors to find what they are looking for."
Silicon Valley Watcher, June 13, 2006
Community Driven Enterprise Search
"Baynote potentially provides a way to avoid leaving lots of frustrated visitors."
CNET, June 13, 2006
Start-up Aims to Help Web Publishers
"A start-up dubbed Baynote is set to launch Tuesday to offer on-demand software as a service so Web site publishers can make it easier for visitors to find what they are looking for."
John Battelle Search Blog, June 13, 2006
Support From a Passive Search Community
"Baynote features search backed by community confidence without requiring explicit tagging actions by users, instead tracking user interest by cues such as bookmarking, clipping, or printing."
Business 2.0, June 13, 2006
"It is not a search engine. Rather its technology sits on top of any enterprise search engine and guides its results with observations of the actual behavior of everyone who visits the site."
ZDNet, June 13, 2006
Baynote Applies Wisdom of Communities to Search
"By providing more targeted results with fewer clicks via its technology, Baynote's customers should see higher conversion rates, turning site visitors into registered users, customers, or more active users who download presentations, white papers and other materials."
MIT Technology Review, June 13, 2006
"Creating a good way to search company websites might seem like a lot easier task than the job facing, say, Yahoo or Google -- which have to cover the entire Internet. But, in fact, companies can often face more difficult search-related problems."
BusinessWeek Online, June 13, 2006
Baynote: The Search Beat Goes On
"Lots of people assume Google will be the last word in search, but I think it's kind of early to assume that. One more sign that search ain't over yet is Baynote, which launched early today."
Buzz Around the Web
