Comments for Baynote

Comment on Intent to Buy Cartoon #6: Abandonment by dan

dan — Mon, 06 Feb 2012 17:19:29 +0000

Love it…..I am one of the ones who constantly abandons items in my shopping cart although I blame a lot of it on the fact that I cant see the price until it is actually in there!

Thanks!

Comment on Intent to Buy Cartoon #6: Abandonment by Peter Wilson

Peter Wilson — Mon, 06 Feb 2012 16:35:49 +0000

Lots of insights – but as I am a non-US addressee I feel abandoned!
Perhaps (some usefull feedback here) a company promoting their ability to keep customers interested to the end should not be dis-enfranchising their audience quite so readily. Irony!!

Comment on Intent to Buy Cartoon #6: Abandonment by David

David — Mon, 06 Feb 2012 13:29:15 +0000

As an “e-commercer”, I can only guess as to the mindset of those shoppers visiting my store; aka my website. I lack the luxury of speaking directly to my shopper. To help solve this problem, I’ve designed a website that works extremely hard in quickly meeting the shopper’s needs, via navigation, communication, delivering a fun shopping experience, etc. Success is measured by a “happy” Shopping Cart, built on a website that maximizes the possibilities of buyer conversion.

Comment on Intent to Buy Cartoon #6: Abandonment by Evan

Evan — Sat, 04 Feb 2012 06:30:05 +0000

Having to register is the biggest reason I’m likely to back off a purchase at a new site for me. Usually in that case I will comparison-shop a bit harder to see if I can find the same thing somewhere else for a comparable price, without registering. If that ends up taking me to Amazon or some place I do have an account, well, you lose.

Aside from being inconvenient, making unnecessary accounts is also risky. Data theft simply happens far too often, and is a bigger risk than credit card fraud, since most banks offer protection for that now. Actually, that’s another thing – offer guarantees against misuse of your card on the site. CapitalOne and others will reverse the charges upon complain anyway, so you have nothing to lose by offering it.

Comment on Intent to Buy Cartoon #6: Abandonment by angela

angela — Thu, 02 Feb 2012 02:39:22 +0000

This is so hard to get right. Even with a lot of data, I am a frequent shopper at Amazon for instance, you cannot predict my needs when they are always different. I may be shopping for a gift, something I would never by for myself, and then a year later still get recommendations based on that. For me the main reason to leave a cart, having to pay for shipping, shipping that takes too long, or a coupon that at checkout has unexpected restrictions. A spot-on recommendation wouldn’t make me change my mind.

Comment on Intent to Buy Cartoon #5: Email Offer by Tom

Tom — Tue, 24 Jan 2012 17:35:00 +0000

What’s funny about this is the difference between what I have become and how I think of myself. I’ve got kids so I know that I’m not going out, living large and whatnot. But I still find myself thinking that I do. I still look at exotic weekend vacations before I catch myself. I think this type of marketing might actually work because it reminds me of what I was and maybe I’ll grab it and stuff it into my schedule just to hold on to that bit of me a little longer.

Comment on Intent to Buy Cartoon #5: Email Offer by Pat

Pat — Tue, 24 Jan 2012 16:01:07 +0000

The first step to personalized offers is to ask the question/s. Simply offer your incentive in exchange for them giving relevant information that will allow you to customize an offer in real time. With technology today, one can come up with various models that allow you to analyze the data as it is being inputted and present instantly the appropriate offers from your product/service range.

Comment on Intent to Buy Cartoon #5: Email Offer by Jorge Tan

Jorge Tan — Tue, 24 Jan 2012 07:19:42 +0000

I wonder which one consumers are more concerned about: 1) getting a random spam email that clearly knows nothing about you, and is just an annoying piece of cyber-clutter or 2) getting a targeted email that knows you so well that you wonder how they got that information and what other personal information is out there about you?

Comment on Intent to Buy Cartoon #5: Email Offer by Sasha Dichter

Sasha Dichter — Mon, 23 Jan 2012 21:02:00 +0000

What constantly amazes me is not just the incredibly poor targeting of these sorts of email campaigns but that there is obviously no thought given to the detrimental effects of spamming the wrong folks (or the right folks in the the wrong way) on your potential future relationship with them. There are brands that I actively dislike just because of the emails I get from them, and others that I love because I feel like when I hear from them it’s adding value to my life.

Comment on Intent to Buy Cartoon #5: Email Offer by Ben

Ben — Mon, 23 Jan 2012 13:42:28 +0000

I’m always amazed by the advertising I see on social media, especially Facebook. They have so much information about me (I’m married, have kids, am fortunate to have a full head of hair etc…), and yet all I seem to see from them are ads about meeting local singles and baldness cures. All the data in the world doesn’t do much good if you fail to leverage it!