Category: Social Network

Big Brother is Watching

By Jen Burns in eCommerce, Social Network on July 12, 2013

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When you think about the massive amounts of data that exist in cyberspace, its difficult to wrap your mind around how the data might be used. Think of all the text messages, emails, tweets, Facebook messages, wall posts, photos, and shopping carts that you have initiated in the past 10 years. Now multiply that by 7 billion, and you can see why ... Read More »

Pandora Founder – On Implicit Data and Engagement

By Dan Darnell in Featured, Social Network, Technology and Science on April 3, 2013

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At the Wells Fargo Tech Transformation Summit today, I  listened to a variety of tech leaders discussing what’s going on in a variety of sectors. The lunch session had a surprise speaker, Tim Westergren, the founder of Pandora. His comments were so relevant I wanted to share some of what he had to say. In response to a question about how ... Read More »

Tips and Trends for Incorporating Social Channels into the Web Experience

By Jen Burns in Events, Social Network on March 12, 2013

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In a panel discussion on the future of social media and its integration with the web, several questions were asked to panel participants from Urban Outfitters, Jetblue, Under Armour and start-up company Reevo. Panelists described their objective for social media as bringing humanity back, customer support and showing personality of the brand and even personality of the store ... Read More »

The Facebook Update: What's New in Facebook's Integrated Platform?

By Jen Burns in Events, Social Network on March 6, 2013

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The intersection of Facebook and ecommerce may be appealing to apparel retailers, but for others, it fosters mixed emotions. Nicolas Franchet, Head of ecommerce at Facebook, spoke on the new marketing integrated platform that Facebook is offering to ecommerce companies. It’s fab-ulous for apparel retailers An excellent case study, Fab.com one of the fastest growing online retailers, ... Read More »

Email, Search and Direct Mail Outperforming Daily Deal Sites and Social

By Jen Burns in eCommerce, Social Network on February 6, 2012

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In many ways 2011 was the “year of Groupon.” There was a tremendous amount of buzz around sites offering daily and flash deals, and new sites popped up overnight to compete, with the year culminating in Groupon’s controversial IPO. Blogs like LiveOffGroupon.com even chronicled shoppers living only on daily deals. Suddenly, it seemed that these sites were woven permanently into the fabric of online shopping and perhaps on ... Read More »

Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey

By Jen Burns in eCommerce, Engagement & Conversion, Personalization, Social Network on January 12, 2012

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I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves.  We’ve also addressed the hype surrounding some of the most talked about topics in online retail, including social, mobile and tablet ... Read More »

Baynote + Crowd Factory = Social Commerce ROI

By Jen Burns in eCommerce, Engagement & Conversion, Social Network on October 10, 2011

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Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture. Rather than spend more money on SEO as a workaround to the problem or procure ... Read More »

September Personalization Roundup

By Jen Burns in eCommerce, Onsite Search, Personalization, Social Network on September 30, 2011

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The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our sixth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. Summer may have given way to Fall, but if these recent articles are ... Read More »

August Personalization Round Up

By Jen Burns in Personalization, Recommendations, Social Network on August 29, 2011

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The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fifth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. August is typically a slower news month, but there was no shortage of ... Read More »

It’s That Time Again?– 4 Tips for the Holiday Shopping Season

By Jen Burns in eCommerce, Personalization, Social Network on August 2, 2011

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Any online retailer can tell you there are a million moving parts to prepping for the holiday shopping season: determining inventory, marketing and advertising campaigns, revamping the website, planning the digital strategy… and on and on. Since Baynote has extensive experience helping online retailers prepare for the holiday season, we thought now would be a good time to ... Read More »