Category Archives: Social Networks
Email, Search and Direct Mail Outperforming Daily Deal Sites and Social
By Anurag Wadehra in Social Networks, eCommerce on February 06, 2012In many ways 2011 was the “year of Groupon.” There was a tremendous amount of buzz around sites offering daily and flash deals, and new sites popped up overnight to compete, with the year culminating in Groupon’s controversial IPO. Blogs like LiveOffGroupon.com even chronicled shoppers living only on daily deals. Suddenly, it seemed that these [...]
Social Commerce Disappoints This Holiday Shopping Season, But Still Shows Promise
By Anurag Wadehra in Social Networks, eCommerce on January 23, 2012On the one hand, Baynote’s recent Holiday Shopping Experience Survey showed that 80 percent of consumers were not influenced by social networks over the holidays. On the other hand, 20 percent reported purchasing a product on a retail website after receiving a special offer or promotion on Facebook. While these numbers certainly didn’t live up [...]
Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey
By Anurag Wadehra in Analysts & Guests, Engagement & Conversion, Personalization, Social Networks, eCommerce on January 12, 2012I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves. We’ve also addressed the hype surrounding some of the most talked about topics in [...]
Baynote + Crowd Factory = Social Commerce ROI
By Anurag Wadehra in Engagement & Conversion, Partners, Social Networks, eCommerce on October 10, 2011Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture.
Rather than spend more money on SEO as a workaround to [...]September Personalization Roundup
By Carlos Carvajal in Onsite Search, Personalization, Social Networks, eCommerce on September 30, 2011The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our sixth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
Summer may have given way [...]August Personalization Round Up
By Carlos Carvajal in Personalization, Recommendations, Social Networks on August 29, 2011The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fifth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
August is typically a slower [...]It’s That Time Again?– 4 Tips for the Holiday Shopping Season
By Carlos Carvajal in Personalization, Social Networks, eCommerce on August 02, 2011Any online retailer can tell you there are a million moving parts to prepping for the holiday shopping season: determining inventory, marketing and advertising campaigns, revamping the website, planning the digital strategy… and on and on.
Since Baynote has extensive experience helping online retailers prepare for the holiday season, we thought now would be a good [...]July Personalization Round Up
By Carlos Carvajal in Personalization, Recommendations, Social Networks on July 21, 2011Image courtesy of sgrace, Flickr
The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fourth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.This [...]
Forrester’s Top Five E-Commerce Trends Still Hold True
By Carlos Carvajal in Analysts & Guests, Mobile Commerce, Personalization, Social Networks, eCommerce on July 15, 2011Last January Forrester published its “Five Retail eCommerce Trends To Watch In 2011”. Sucharita Mulpuru was Forrester’s lead analyst on the report, which Henry H. Harteveldt and Doug Roberge also contributed to. Now that we’re a little more than half way through the year, I thought it would be fun to look back at those [...]
The adaptive web: Helping to bridge the CIO-CMO divide
By Scott Brave in Social Networks on December 02, 2010A guest blog post I wrote for Dana Gardner’s column has resulted in several interesting email exchanges, mostly with other technologists who also feel that collective intelligence is going to be one of the great enablers as we all build a web that adapts to our needs.
The gist of the post is [...]
