Category: Retail

Reflections on NRF2014 Opening Weekend – Super Saturday, Millennial Shopping and More…

By Dan Darnell in Events, Featured, Mobile Commerce, Retail on January 13, 2014

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This weekend I attended the Retail Orphan Initiative Super Saturday event (#ROISS on Twitter) was a great mix of context, content and community. Speakers talked about the mission of ROI to help build and support orphans around the world from Honduras to Liberia.

The Four P’s of Marketing Still Rule

By Marti Tedesco in Featured, Holiday Shopping Survey, Retail on January 10, 2014

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The classic marketing framework has been the 4 P’s: product, price, place and promotion.  It’s clear from a variety of sources, not just our own 4th Annual Holiday Shopper survey that the place is on line and that is clearly changing the rules of the retail game.  Prices are completely transparent as online shoppers are able to price compare everything.  The same goes for ... Read More »

Avoiding Holiday Masses and Still Finding Gifts I Love

By Jen Burns in Featured, Retail on December 17, 2013

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Shopping during the holidays can be nice. It’s crisp, it’s busy, Christmas music plays over the loud speakers and there are giant sparkly trees everywhere with big red bows and ornaments. Some people love shopping at retail stores during the holidays, namely a friend of mine, whom I jokingly refer to as Cindy Lou from the Grinch Stole Christmas.  She loves it. Whereas, another friend tells me yesterday as ... Read More »

Electronics “Friday” is on its Way

By Jen Burns in Retail on November 12, 2013

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You’ve seen it. Halloween costumes are on the same aisle as back to school supplies and Valentine’s Day candy is next to the half off Christmas decor. As the years go by, retail stores continue to offer holiday merchandise sooner.  So it’s no surprise that a leading retailer like Walmart would move up one of their largest grossing shopping days – Black Friday.

5 Things You Didn't Know About Gifting

By Jen Burns in Featured, Recommendations, Retail on October 18, 2013

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In a session called 5 Surprising Gifting Trends to Prepare You for Holiday 2013 at Fashion Digital New York, Monika Kochhar, co-founder of Smartgift, delivered her top findings based on extensive research on gift giving.

How Big Data Helps Subscription Clothing Services Scale

By Susan Briggs in Featured, Personalization, Retail on October 15, 2013

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I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club.  I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.

Mobile: The Ultimate Shopping Tool

By Dan Darnell in eCommerce, Featured, Retail on September 20, 2013

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Bravo to Home Depot for embracing mobile to make my in store shopping experience better. Last weekend, my son and I visited Home Depot to buy a new bike rack for our garage. Our first stop was a sales associate. He pointed us to aisle 21 where racks and hooks are located. We made the trek to the other end of the store and sure enough we found some ... Read More »

When the Economy and eCommerce Collide

By Marti Tedesco in eCommerce, Featured, Retail on September 12, 2013

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According to the US Census Bureau, ecommerce sales in the second quarter of 2013 accounted for 5.8% of overall retail sales and grew 18.4% over Q2 2012.  This is in keeping with projections earlier this year that had ecommerce growing at roughly 3-4 times the rate of overall retail.  So it’s not surprising that the latest round of earnings reports from retailers were in line with these figures. Retail ... Read More »

The Rise of Apps

By Jen Burns in Retail on July 24, 2013

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“There’s an app for that.” Yes, there certainly is and that truth hasn’t changed much in the past couple of years. Personally, I have apps for everything from tracking my food intake to playing Jumble to even meditation apps (I highly recommend these!) Purchasing via smart phone? The rise of apps has certainly not gone unnoticed. According to a recent report by Flurry, between ... Read More »

Happy to Be Here: The Value of Engaged Employees in a Retail Environment

By Jen Burns in Retail on July 18, 2013

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When it comes to being in a well-lit retail store, surrounded by crisply folded shirts and bumpin’ music, it’s a wonder that every retail employee wouldn’t be actively engaged in their job.  Yet, according to a study by the Temkin Group, retail employees are actually the least engaged compared with other industries. Why does this matter? Your customers want engagement. And your retail ... Read More »