Category: Retail

Customer Engagement Report Shows Catalogs Still King

By Marti Tedesco in Retail on April 9, 2014

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New York’s Madison Avenue was once the purveyor of class and taste, selling an aspirational state of mind, brand by brand.  Drink this, wear that, go here, drive this and you too can be beautiful, successful and smart!  Back in the day, marketers pushed brands to consumers via print, radio or TV.  Sears was the first retailer to launch a catalog (1896) in order to tap into rural American ... Read More »

Content is a Key Player in Successful Merchandising

By Jen Burns in Customer Experience, Retail on April 8, 2014

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Nordstrom. REI. Trader Joes. Pottery Barn. What do all of these brands have in common? A strong presence with content. Yes, content. They spend large marketing dollars on community newsletters and catalogs (which we know from our holiday survey are still widely distributed and enjoyed by consumers).

The Retail Game of Thrones – Marketers Wear the Crown

By Marti Tedesco in Retail on April 2, 2014

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Retail, like other industries, is fairly inbred.  Many retail leaders have been in the business for years, even decades, and have seen a lot change. Jeffrey Gennette is a perfect example of a couple of retail management phenomena that we are seeing. The first is that he has been with Macy’s for over 30 years. That’s a long time to be in retail, ... Read More »

Marketing Teams are the New First Responders

By Jen Burns in Retail on March 31, 2014

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As more and more breaches occur, I’ve become a bit more concerned about “my data.” And as I was browsing this A.M., I found an article on preparing for a data breach and what a company today is expected to do when one arises.

Welcome to the Era of Global eCommerce

By Marti Tedesco in Featured, Retail on March 28, 2014

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It’s earnings season soon – the time of year when retailers report on the full effects of the holiday season past and how they survived the first quarter. Look at the most recent SORO report from SHOP.org and it is clear that retailers of all sizes and stages of eCommerce maturity are experiencing strong growth rates. Many would say that in 2013, that ... Read More »

Personalization Round up – Special: Modern Retail

By Marti Tedesco in Featured, Retail on March 27, 2014

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We’re deep in the heart of the modern retail landscape. Retail brands with a business model based on brick-and-mortar have announced massive losses, and many plan to close hundreds of stores across the country. It’s the destruction of an old business model and the evolution of the new retail industry. Bold retailers willing to experiment will ultimately reap the bounties of the new retail wild.

The Modern Retail Landscape

By Marti Tedesco in Retail on March 18, 2014

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Remember grade school when you would walk into the massive office supply store for annual back to school shopping? List in hand, mom at your side, you searched through the aisles determining what items can make learning as fun (and hopefully organized) as possible.  Nothing like that nice, neat backpack on the first day right?

eCommerce Retail is Knocking Down Walls… Literally

By Jen Burns in eCommerce, Retail on March 7, 2014

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As eCommerce continues to grow, we are seeing a decline of physical footprint of stores for many brands.  It has been going on for some time, but seems to be moving to another stage at the moment. At eTail West, we heard from Staples that “with nearly half of our sales generated online today [we] plan to close 2,200 of [our] stores.” Meanwhile, RadioShack plans to close 1,100 of ... Read More »

Retail Analytics: Winners vs. Laggards – How Laggards Could Leapfrog Ahead with Simpler Tools

By Dan Darnell in Customer Experience, Featured, Retail on February 24, 2014

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I found some very interesting insights in the January 2014 report, Retail Analytics Moves to the Frontline., written by Brian Kilcourse and Paula Rosenblum from RSR research. In particular, I was happy to note from the survey that winning retailers have a more data-driven decision making process, focus more on customers and put more information in the hands of front-line ... Read More »

VUE Changes Everything

By Bill Hustad in Featured, In the Company of Baynote, Personalization, Recommendations, Retail on January 27, 2014

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These are exciting times in ecommerce and at Baynote! Today we are thrilled to introduce you to Baynote VUE; a new, self-service web application, specifically designed for eCommerce merchandisers.