By Dan Darnell in Featured, Personalization, Recommendations, Retail on November 20, 2015
Here is how the story usually goes. You have been paying a vendor to provide product recommendations for your website. Someone from the technology team says that they can develop that technology internally. Their project will not only save money, but will be more innovative than the vendor. It’s a win-win! The truth is simple product-to-product recommenders are conceptually easy to build. The collaborative filtering techniques like “people who ... Read More »
By Dan Darnell in eCommerce, Featured, Personalization, Retail on September 10, 2015
Personalization means different things to different people. Many people think you can’t “personalize” for anonymous site visitors. The goal of any personalization effort is to surface the most relevant items to each customer based on what you know about them. The more you know, the more you should be able to personalize the experience. However, just because you don’t know the customer, doesn’t mean you can’t showcase relevant items. ... Read More »
By Marti Tedesco in Retail on July 25, 2014
Everyone else makes up acronyms, so I figured I would too as a way to define what Newegg is doing with their #sharetosave program for the back to school season.
With the back-to-school season in full swing, we wanted to survey consumers to see how they planned to shop and learn what was influencing their purchase decisions during this important retail time of year. Our Back to School Shopper Behavior Survey, which we created with the e-tailing group, tells an interesting story of what the back-to-school shopping trip looks like and what’s driving decisions.
“No industry has been transformed more in the past year than retail.” That’s the lead in line to Fast Company’s article on The Worlds Top 10 Most Innovative Companies in retail. I couldn’t agree more. But the interesting thing is the way that these innovators have gone about changing the rules of the game.
When asking most people about Nordstrom, you’ll find a similar reaction. Though pricier than other retailers, Nordstrom actively and continuously demonstrates their appreciation for their customers. If you need to return something, it’s not a problem. Over 30 days old? Sure, they’ll take it back. No questions asked. Need something hemmed? It’s in house. Just spent 10.00 on earrings? They will still walk around the counter to hand over ... Read More »
Based on a recent UPS Purchasing Insights Study of 1,500 industrial buyers, 63% purchase goods from their suppliers’ websites and 2/3 prefer going to their providers’ websites for information. There is also a statistic floating around today that says that 57% of all B to B buying decisions are made before the buyer ever speaks to a sales person. So the verdict is in ... Read More »
Day two of the Retail Online Magazine Women in Retail Leadership Summit left me thinking about courage: especially the courage to change. Lisa Gavales spoke about what brick and mortar retailers must do to succeed in the fast, fast world of e-commerce which is forcing store-based retailers to change in unprecedented ways. From marketing, to merchandising, IT and planning, retailers still struggle to align digital and physical channels. Lisa, ... Read More »
While it is a blast to be in sunny South Beach at any time of year, this week it is particularly fun to share this venue with so many, smart, capable women leaders in retail at Retail Online Magazine’s Women in Retail Leadership Summit.
Retail organizations are becoming more and more sophisticated, and we aren’t just talking blazers or stilettos. Under Armour reported that their first quarter net income increased 73% due in part to their global expansion (see our recent infographic on global eCommerce).