Category: Recommendations

The Cost of Getting it Wrong

By Marti Tedesco in Customer Experience, Personalization, Recommendations on July 3, 2012

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Online retailers and ecommerce personalization vendors talk all the time about getting “it” – as in personalization – right. It’s rare that one hears a story about a retailer getting it wrong. Last week, Internet Retailer posted a story about how Urban Outfitters got into trouble with their customers by profiling them based on gender. I give Urban Outfitters, a valued Baynote customer, credit ... Read More »

Gift Recommen-data

By Jen Burns in Personalization, Recommendations on April 17, 2012

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About two weeks ago, a male coworker of mine asked for a birthday gift recommendation for his mother. You would think he would have some idea of what she wanted. But, he was having trouble making the connection between what he knows about his mom and the tangible products she might like. Before I could recommend anything, however, I needed more information. I asked, “Tell me about your mother. What ... Read More »

A Shopping Experience is a Value Exchange

By Dan Darnell in Customer Experience, Personalization, Recommendations on April 12, 2012

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Just like a purchase is an exchange of currency for an item that the consumer finds valuable, the shopping experience a business creates has value. As sites add more content, including videos, and increase engagement with valuable customers, they find that these customers are less price sensitive and don’t comparison shop. This is something that four-wall retailers have known for years – service and merchandising really matter to certain segments ... Read More »

Of Cookies, Martinis and Five Year Olds. The Perils of Personalization

By Jen Burns in Personalization, Recommendations on March 29, 2012

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‘Tis better to give than receive, yet gift giving can put us on the receiving end of a whole lot of stress. To help alleviate this, I often shop online where the only parking space I need is on my couch. The trouble is, most of the time it’s clear that my online experience is being influenced more by who I am and what I’ve done in the past, rather ... Read More »

Social Commerce Disappoints This Holiday Shopping Season, But Still Shows Promise

By Jen Burns in Recommendations on January 23, 2012

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On the one hand, Baynote’s recent Holiday Shopping Experience Survey showed that 80 percent of consumers were not influenced by social networks over the holidays. On the other hand, 20 percent reported purchasing a product on a retail website after receiving a special offer or promotion on Facebook. While these numbers certainly didn’t live up to the hype surrounding social commerce, they still indicate a big opportunity for retailers. ... Read More »

Intent to Buy Cartoon #5: Email Offer

By Jen Burns in Cartoons, Email Marketing, Personalization, Recommendations on January 18, 2012

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This is the fifth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by ... Read More »

Intent to Buy Cartoon #3: Relying Solely on Profiles

By Jen Burns in Cartoons, Personalization, Recommendations on December 15, 2011

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This is the third in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. If you’re new to the series, be sure to check out our previous cartoons. We’re still giving away signed prints by Tom if you post a comment within ... Read More »

Intent to Buy Cartoon #2: Only Santa Stays the Same

By Jen Burns in Cartoons, eCommerce, Personalization, Recommendations on November 28, 2011

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This is the second in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We received some great feedback from you on our first cartoon, although Dale, we sincerely apologize for the recurring “My Little Pony” theme song in your head. Please continue ... Read More »

Intent to Buy Cartoon #1: Purchase History

By Jen Burns in Cartoons, eCommerce, Personalization, Recommendations on November 16, 2011

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This is the first in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. Please let us know what you think of this cartoon. To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses ... Read More »

Forrester and Shop.org Study: Personalization Driving Up Average Order Values

By Jen Burns in Engagement & Conversion, Personalization, Recommendations on October 20, 2011

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Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks for new ... Read More »