By Dan Darnell in Featured, Personalization, Recommendations, Retail on November 20, 2015
Here is how the story usually goes. You have been paying a vendor to provide product recommendations for your website. Someone from the technology team says that they can develop that technology internally. Their project will not only save money, but will be more innovative than the vendor. It’s a win-win! The truth is simple product-to-product recommenders are conceptually easy to build. The collaborative filtering techniques like “people who ... Read More »
By Dan Darnell in eCommerce, Featured, Personalization, Recommendations on November 6, 2015
Product recommendations are a common feature of many commerce websites and commerce systems. While simple product recommenders are an important technology, the recommendations themselves are not related to the individual customer. People often think product recommenders and personalization engines are one and the same. There are very distinct differences between the two and how they work. Let’s take a look at few of the ways that simple product recommenders ... Read More »
By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014
Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »
By Bill Hustad in Featured, In the Company of Baynote, Personalization, Recommendations, Retail on January 27, 2014
By Dan Darnell in eCommerce, Featured, Recommendations on November 21, 2013
Most people know about Amazon product recommendations for their homepage experience where the recommendations are personalized based on my browsing history and past purchases. We all know that this is a little strange when they continue to show you stuff that you have already purchased or are no longer interested in.
By Susan Briggs in Featured, Recommendations on November 12, 2013
This week, shoe retailer, Toms, took their one to one donation model to the next level by launching Tom’s Marketplace. This online store is designed to help other businesses who have a mission of improving peoples’ lives. It features over 200 products from 30 different companies and charities.
By Jen Burns in Featured, Recommendations, Retail on October 18, 2013
In a session called 5 Surprising Gifting Trends to Prepare You for Holiday 2013 at Fashion Digital New York, Monika Kochhar, co-founder of Smartgift, delivered her top findings based on extensive research on gift giving.
By Dan Darnell in Recommendations on August 28, 2013
August has shown us how retailers are preparing to capture a larger slice of the ever-important BTS and holiday pie. With e-commerce now growing beyond pre-recession levels, retailers want to capture shoppers as early as possible and keep them coming back for the holiday season. Mobile online purchases continue to grow as well so retailers are using every tool in their grasp to gain an edge on their competitors. ... Read More »
By Jen Burns in Recommendations, Retail on July 16, 2013
If you haven’t heard of Fab.com by now, you should look them up. Fab.com, previously a flash-sale site, has grown their business primarily through exclusivity, designers and the use of social networks. When you do see their site, you’ll be reminded of Pinterest, but they are clearly not just a jumble of cool products. ... Read More »
By Jen Burns in Featured, Recommendations on May 14, 2013
Our good friends over at Invodo know that 57% of consumers rely on product videos to confidently complete a purchase. Video content exists as a medium for many things, but for retailers or other information providers, it helps consumers with a purchase, an experience or both. Video recommendations are similar to product recommendations, but are more interactive and ... Read More »