Category Archives: Recommendations
Email and Search in a Buyer’s Dream
By Anurag Wadehra in Email Marketing, Engagement & Conversion, Personalization, Recommendations on January 24, 2012All channels considered, email and search are the two most widely ones used on the web. They are also two of the most heavily spammed. And for many retailers, some of the most misunderstood. (See our most recent cartoon: Email Offer) As you may know, over the holidays we conducted a shopping survey* to find [...]
Intent to Buy Cartoon #5: Email Offer
By Anurag Wadehra in Email Marketing, Personalization, Recommendations on January 18, 2012This is the fifth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by [...]
Intent to Buy Cartoon #3: Relying Solely on Profiles
By Anurag Wadehra in Personalization, Recommendations on December 15, 2011This is the third in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. If you’re new to the series, be sure to check out our previous cartoons. We’re still giving away signed prints by Tom if you post a comment within one week (U.S. addresses only), [...]
Intent to Buy Cartoon #2: Only Santa Stays the Same
By Anurag Wadehra in Personalization, Recommendations, eCommerce on November 28, 2011This is the second in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We received some great feedback from you on our first cartoon, although Dale, we sincerely apologize for the recurring “My Little Pony” theme song in your head. Please continue to let us know what you [...]
Intent to Buy Cartoon #1: Purchase History
By Anurag Wadehra in Personalization, Recommendations, eCommerce on November 16, 2011This is the first in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. Please let us know what you think of this cartoon. To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses only).
We’re [...]Forrester and Shop.org Study: Personalization Driving Up Average Order Values
By Anurag Wadehra in Engagement & Conversion, Personalization, Recommendations on October 20, 2011Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks [...]
August Personalization Round Up
By Carlos Carvajal in Personalization, Recommendations, Social Networks on August 29, 2011The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fifth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.
August is typically a slower [...]July Personalization Round Up
By Carlos Carvajal in Personalization, Recommendations, Social Networks on July 21, 2011Image courtesy of sgrace, Flickr
The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fourth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.This [...]
The Power of Contextual Recommendations
By Carlos Carvajal in Recommendations on May 10, 2011Dan Woods, chief technology officer and editor of CITO Research, a firm focused on the needs of CTOs and CIOs, recently published a detailed overview of Baynote’s history, technology and value-add.
You can read Dan’s full review of Baynote on the CITO Research site. The review closes with the following summary (emphasis mine). [...]Are Recommendations Too Pushy?
By Neal Amsden in Recommendations on January 07, 2011“Give the people what they want and you’ll never want for people”
So goes the theory driving the online product and content recommendations supplied by digital marketers at companies from Amazon to Netflix to 1-800-BuyFromUsNow. And they work – when done right. But to do recommendations right, you have to know something [...]
