Category: Personalization

When it Comes to Personalization, Sophistication’s in the Eye of the Beholder

By Jen Burns in eCommerce, Personalization on December 6, 2011

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A recent report on personalization from the e-Tailing Group had us scratching our heads. As described by Stefany Moore in Internet Retailer, the report reveals that 54% of online merchants rate their personalization strategy as ‘highly sophisticated’. The headline trumpets IR’s conclusion: Half of online retailers say they’ve got personalization down pat. ... Read More »

Intent to Buy Cartoon #2: Only Santa Stays the Same

By Jen Burns in Cartoons, eCommerce, Personalization, Recommendations on November 28, 2011

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This is the second in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We received some great feedback from you on our first cartoon, although Dale, we sincerely apologize for the recurring “My Little Pony” theme song in your head. Please continue ... Read More »

November Personalization Roundup

By Jen Burns in eCommerce, Personalization on November 27, 2011

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. As we struggle up from the Thanksgiving table and swing headlong into another holiday season, retailers ... Read More »

eBay Has a Hunch

By Jen Burns in eCommerce, Personalization on November 22, 2011

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Thirty years ago, Apple welcomed IBM to the personal computer business. This week, news came that eBay has purchased Hunch, a recommendations service whose taste graph technology helps personalize shopping experiences based on users’ interests. We at Baynote would just like to say: Welcome eBay. Seriously. eBay’s move underlines – to the tune of $80M – the strategic ... Read More »

Intent to Buy Cartoon #1: Purchase History

By Jen Burns in Cartoons, eCommerce, Personalization, Recommendations on November 16, 2011

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This is the first in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. Please let us know what you think of this cartoon. To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses ... Read More »

October Personalization Roundup

By Jen Burns in eCommerce, Personalization on October 27, 2011

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. There’s a chill in the air and leaves on the ground as we say goodbye to October ... Read More »

Forrester and Shop.org Study: Personalization Driving Up Average Order Values

By Jen Burns in Engagement & Conversion, Personalization, Recommendations on October 20, 2011

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Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks for new ... Read More »

September Personalization Roundup

By Jen Burns in eCommerce, Onsite Search, Personalization, Social Network on September 30, 2011

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The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our sixth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. Summer may have given way to Fall, but if these recent articles are ... Read More »

Microsoft in on Intent-Based Personalization

By Dan Darnell in Personalization on September 28, 2011

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Microsoft’s Bing recently set the media ablaze with the reveal of its adaptive search function; the latest move in the company’s bid to overthrow Google’s throne as the search king. While the company has struggled to emerge from Google’s shadow since unveiling Bing in 2009, a recent ComScore report revealed that Microsoft is gaining market share, a development that can be attributed to their steady stream of search ... Read More »

August Personalization Round Up

By Jen Burns in Personalization, Recommendations, Social Network on August 29, 2011

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The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our fifth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. August is typically a slower news month, but there was no shortage of ... Read More »