Category: Personalization

A Merchant's Metrics Playbook #3

By Dan Darnell in Personalization on April 30, 2012

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to help guide retailers in their quest to embrace metrics across the organization. The playbook looks at how merchants can integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this ... Read More »

Gift Recommen-data

By Jen Burns in Personalization, Recommendations on April 17, 2012

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About two weeks ago, a male coworker of mine asked for a birthday gift recommendation for his mother. You would think he would have some idea of what she wanted. But, he was having trouble making the connection between what he knows about his mom and the tangible products she might like. Before I could recommend anything, however, I needed more information. I asked, “Tell me about your mother. What ... Read More »

A Shopping Experience is a Value Exchange

By Dan Darnell in Customer Experience, Personalization, Recommendations on April 12, 2012

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Just like a purchase is an exchange of currency for an item that the consumer finds valuable, the shopping experience a business creates has value. As sites add more content, including videos, and increase engagement with valuable customers, they find that these customers are less price sensitive and don’t comparison shop. This is something that four-wall retailers have known for years – service and merchandising really matter to certain segments ... Read More »

Of Cookies, Martinis and Five Year Olds. The Perils of Personalization

By Jen Burns in Personalization, Recommendations on March 29, 2012

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‘Tis better to give than receive, yet gift giving can put us on the receiving end of a whole lot of stress. To help alleviate this, I often shop online where the only parking space I need is on my couch. The trouble is, most of the time it’s clear that my online experience is being influenced more by who I am and what I’ve done in the past, rather ... Read More »

Intent to Buy Cartoon #10: Stores

By Jen Burns in Cartoons, eCommerce, Engagement & Conversion, Personalization on March 28, 2012

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This is the tenth and final cartoon in Baynote’s series by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” Over the course of the series, we’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post ... Read More »

March Personalization Round up

By Dan Darnell in Personalization on March 23, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. Spring has officially sprung, and it looks like everything’s coming up roses for personalization. Over the last month, we’ve seen ... Read More »

Why Does Google Hate Personalization?

By Jen Burns in Onsite Search, Personalization on March 20, 2012

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Earlier this month, Google announced that their encrypted search is going global. First deployed in October on google.com, it appears SSL encryption will now expand to other localized Google domains. The SEO community is still unhappy – and rightfully so. Although the percentage varies, site owners are seeing a significant portion of search ... Read More »

Experts Talk about the Future of Personalization

By Jen Burns in Events, Personalization on March 15, 2012

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Personalizing the shopping experience for today’s savvy customer requires much more than product recommendations based on past purchases or slapping their name on a promotional email. Consumers expect a smart shopping experience with low or no barriers to discovery and purchase. Tomorrow’s consumers – you know, those high school kids with the Bieber bangs – expect brands to go far beyond traditional personalization practices to facilitate ... Read More »

The Future of M-commerce = The Tablet

By Dan Darnell in eCommerce, Featured, Personalization on February 28, 2012

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As I mentioned in my last post introducing our 2nd Annual Holiday Online Shopping Experience Survey, we are doing a series of more detailed blogs on some of the study’s major themes. First up: tablets. When we received the initial results, one of the very first things that popped out at us was how many tablet owners bought products with their devices this year. Not just researched with, but actually ... Read More »

February Personalization Round Up

By Dan Darnell in Personalization on February 22, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. After New Year predictions die down, February often leaves retailers wondering what will really transpire over the next eleven months. ... Read More »