Category: Personalization

Fit Isn’t Free

By Marti Tedesco in Personalization on September 21, 2012

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Retailers across the country know that shoppers like free shipping and free returns.  This is not new news.  But listening to Jamie Nordstrom’s talk at SHOP.org last week made the light bulb turn on for me as to why.  What are some of the biggest determinants of why we buy a particular apparel product?  Two items come to mind – price and fit.  Of course there ... Read More »

Consistency is Key

By Javed Masqood in Personalization, Recommendations on September 20, 2012

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It is said that imitation is the most sincere form of flattery.  If that’s true, and you want to maximize the impact of your web page recommendations, the easiest way to do that is to copy the best practices that successful retailers have learned over time. With nearly 6 years of experience and over 300 unique brands deployed, Baynote and our customers have learned a lot ... Read More »

August Personalization Round up

By Dan Darnell in Featured, Personalization on August 29, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to  bring you the latest and greatest on the personalization revolution. Over the last month we saw everything from articles on the pitfalls of big data to surveys ... Read More »

Half-way Through 2012 – Predictions in Full Force!

By Jen Burns in Customer Experience, Personalization on August 16, 2012

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Earlier this year, we eagerly awaited the 2012 personalization predictions from our CTO Scott Brave. Not surprisingly, more and more brands are realizing how important this “non-feature” is to your website and overall user experience. Simple one to one personalization isn’t producing the results retailers expected. And as Scott predicted, ... Read More »

The Human Need for Personalization Webinar

By Jen Burns in Personalization on August 3, 2012

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Last week Scott Brave, Ph. D, explained the psychology, technology and science behind automated personalization engines in a simple framework which you can use to make decisions about your own company’s approach to ecommerce personalization. Weren’t able to attend? No problem, we recorded the session and it is now available to you on demand. In addition to the brief webinar, you will ... Read More »

July Personalization Round Up

By Dan Darnell in Personalization on July 26, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. Over the last month we saw an uptick in articles examining the value of personalized ... Read More »

Why do Humans NEED Personalization?

By Scott Brave in Featured, Personalization on July 18, 2012

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In my new whitepaper: “The Human Need for Personalization: Psychology, Technology and Science”.  The paper defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.  In the document, we look at the definition of personalization including the psychology of needs; the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings ... Read More »

Machine Learning: Lessons from High School Algebra

By Scott Brave in Personalization, Recommendations on July 12, 2012

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As I mentioned in the first part of this two part post, “Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.”  Another common mistake when trying to train machines against big data sets is what’s known as over-fitting.  To explain this one, I need to take you back to high school algebra for a brief minute.  ... Read More »

Machine Learning: The Omniscience vs. Intelligence Fallacy

By Scott Brave in Featured, Personalization, Recommendations on July 10, 2012

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Misconceptions of machine learning can run fairly deep.  People not only have unrealistic expectations of what a machine can automatically figure out, but truly impossible ones.  I sometimes think of this as the omniscience vs. intelligence fallacy.  Intelligence is the ability to generalize and learn useful patterns from data and/or experiences.  This is what we humans do naturally every day.  But intelligence requires data. Very often the data that the ... Read More »

The Cost of Getting it Wrong

By Marti Tedesco in Customer Experience, Personalization, Recommendations on July 3, 2012

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Online retailers and ecommerce personalization vendors talk all the time about getting “it” – as in personalization – right. It’s rare that one hears a story about a retailer getting it wrong. Last week, Internet Retailer posted a story about how Urban Outfitters got into trouble with their customers by profiling them based on gender. I give Urban Outfitters, a valued Baynote customer, credit ... Read More »