Category: Personalization

February Personalization Roundup

By Dan Darnell in Featured, Personalization on February 28, 2013

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Over the past month, we’ve been hearing a lot about the overlapping roles of the CMO and CIO as marketing shifts into the digital space and consumers expect relevant and personalized experiences across all touch points. With the changing market conditions, CMOs increasingly need the technical background to be able to analyze data and draw out insights to inform their marketing strategies. The IDC predicts ... Read More »

Forrester Focuses on the Total Ecommerce Experience

By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013

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Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media. Mobile is ... Read More »

Personal Shopping Subscription Services – Friend or Foe?

By Susan Briggs in Featured, Personalization, Recommendations on February 15, 2013

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As a busy working mom, the idea of subscription services that sends cute clothes to my house every month is really compelling – talk about a personalized customer experience!  I tend to buy the same brands.  My size and shape are relatively stable (and hopefully will remain so).  And, although I love to look fashionable, I have little time to shop. ... Read More »

January Personalization Round Up

By Dan Darnell in Featured, Personalization on February 1, 2013

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Over the past month, we’ve heard a lot of talk about big data. Unlike past months, we saw a handful of articles in January focused on the disillusionment surrounding big data. Upon thorough review, this disillusionment falls into one overarching category:  big data is not delivering on the hype it created in 2012. Luckily, retailers are now starting to move beyond the hype to drive ... Read More »

December Personalization Round Up

By Dan Darnell in Featured, Personalization on December 28, 2012

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Over the past month, we’ve heard a lot of talk about what to watch for in 2013 — enhanced machine learning capabilities to help data paralysis, increased desire for personalization trumping privacy concerns, and the need for omni-channel strategies to satisfy the connected consumer were all at the front of these conversations. In December, we saw two top-tier bylines from industry leaders discussing the need ... Read More »

November Personalization Round Up

By Dan Darnell in Featured, Personalization on November 30, 2012

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In November, I saw the release of a study by Accenture Interactive, which found that nearly 50 percent of U.S. and UK consumers between the ages of 20 and 40 are receptive to having the brands they trust use their data to offer tailored recommendations.  The study also found that 64 percent of consumers are receptive to receiving text messages informing them of personalized offers ... Read More »

Micro Personalization – Might Our Future Look Like this?

By Marti Tedesco in Personalization on November 1, 2012

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In late October, IBM announced a significant breakthrough in carbon nanotube technology.  They have been working in the nanotech field for years.  And just last week IBM scientists published in the journal Nature Nanotechnology their new method whereby carbon nanotubes (CNTs) place themselves alone or in pairs between electrical contacts.  This means that ultimately, CNTs can replace silicon as a ... Read More »

October Personalization Round Up

By Dan Darnell in In the Company of Baynote, Personalization on October 30, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to bring you the latest and greatest on the personalization revolution. Over the last month, we saw a bevy of articles focused on personalization privacy and emerging eCommerce ... Read More »

Connecting Everything

By Dan Darnell in Personalization, Recommendations on October 1, 2012

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In this great article: Why Burberry Wants to Bring the Online Experience to Stores, and Not Vice Versa, Christopher Bailey, chief creative officer of Burberry, talks about their new flagship store and their vision of digital in-store integration. Burberry’s flagship store incorporates many digital elements to improve the in-store experience. Great examples includes RFID tags embedded in items so that when ... Read More »

September Personalization Round Up

By Dan Darnell in Featured, Personalization on September 28, 2012

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. Over the last month we saw one theme rise above them all: omni-channel retail. From Shop.org keynotes to Burberry bringing  their online shopping experience into retail stores, omni-channel is all the rage. It’s not enough to ... Read More »