Category: Personalization

July Personalization Roundup

By Dan Darnell in Featured, Personalization on August 1, 2013

blog image

The topic of in-store personalization is popular this month. eCommerce consumers are accustomed to and prefer having content personalized even if it means having some of their browsing activity captured and analyzed.  However, they don’t seem ready for the same experience in-store. Technologies are available now that allow retailers to track customer activity via Wi-Fi signals on mobile devices and capture customer sentiment by using ... Read More »

June Personalization Round up

By Dan Darnell in Featured, Personalization on June 28, 2013

blog image

The most notable topic this month has been Edward Snowden and the NSA’s Prism program. The news that the NSA was collecting data through backdoor deals with some of the world’s largest technology companies sent shockwaves throughout the country, especially here in Silicon Valley. We thought this was an opportunity to take a closer look into privacy as it relates to personalization and data ... Read More »

May Personalization Roundup

By Dan Darnell in Personalization on May 29, 2013

blog image

We’ve seen a steady flow of articles discussing machine learning, online privacy and personalization. While each of these topics is interesting in and of itself, the confluence of these three topics is where the digital debate is headed. What data should algorithms consume in order to provide consumers with a personalized experience without infringing on personal privacy? What role do humans play in determining how technology ... Read More »

A Personalization Manifesto – Why Bother? Part III of III

By Dan Darnell in Featured, Personalization on May 23, 2013

blog image

Personalization means delivering relevant content to a shopper based on what is known about them. Relevance is defined as that content that is most appropriate to the user’s needs. We know the goal of personalization is to deliver content which best meets the user’s needs. But what about the business needs?  Ecommerce companies must also focus on maximizing key ... Read More »

A Personalization Manifesto – Personalize Based On User Type Part II of III

By Dan Darnell in Featured, Personalization on May 21, 2013

blog image

Before any real personalization can happen, a retailer needs to first ask, how well do I know this shopper?  In most cases, the shopper will be an unknown or anonymous visitor.  These are users that you have never seen before or that you do not recognize. Using in the moment context and intent is the best ... Read More »

A Personalization Manifesto – Personalize for the “Now” Part I of III

By Dan Darnell in Featured, Personalization on May 16, 2013

blog image

It is a common fallacy that ecommerce personalization must and should treat everyone as completely unique individuals.  Yes, I know we all think that we are completely unique people.  But the reality of it is that we are more alike in or choices and preferences than we think.  What is different about each of us though, are ... Read More »

April Personalization Round Up

By Dan Darnell in Featured, Personalization on April 26, 2013

blog image

This month, we’ve seen a lot of coverage around the topic of personalization and the important role it plays in increasing customer engagement, loyalty, average order value (AOV) and sales for online retailers. Below, are this month’s top articles discussing the drive toward and benefits of personalization. We  hope that they will inspire conversations, questions and feedback. “Make Customer Interactions Personal for More Loyalty ... Read More »

Personalization for the Unknown, Known and Named User

By Dan Darnell in Featured, Personalization on April 9, 2013

blog image

Anonymity on the internet is substantially less than it was 15 years ago. Yet retailers are still challenged when trying to provide the ideal experience to customers. On an e-commerce site, it is helpful to think of users in three categories: unknown or new users about whom you know nothing, known users about whom you know something and named users about ... Read More »

Personalize Like You Really Mean It

By Marti Tedesco in Featured, Personalization on March 28, 2013

blog image

In our latest infographic – Happy to Be Here, we show how the engaged retail sales associate is more productive, experiences greater job satisfaction and produces happier customers who spend more.  So I was thrilled to see this Simon Graj piece today in Read More »

March Personalization Roundup

By Dan Darnell in Featured, Personalization on March 26, 2013

blog image

Over the past month, we’ve seen a steady flow of articles discussing machine learning, online privacy and personalization. While each of these topics is interesting in and of itself, the intersection of the three is where the debate must take place. What data should machines be allowed to consume to provide consumers with a personalized experience—while not infringing on personal privacy? What role do humans play ... Read More »