By Marti Tedesco in Featured, Personalization on March 5, 2014
At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes. Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio. The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce.
By Dan Darnell in Personalization on March 4, 2014
February is the month where the post-holiday luster diminishes and stories of the new year begin to coalesce. One of the more pressing concerns in retail lately has been consumer security. Data thieves are increasingly sophisticated in their ability to bypass retail security systems. We’re also starting to see old-guard retailers make bold strategic moves to expand their brands. The demands of the retail world require brands to adopt ... Read More »
By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014
Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »
By Bill Hustad in Featured, Personalization on February 5, 2014
Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion. In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure: Big Data is less about bringing large amount of data together and more about what you do with it.
By Jen Burns in Personalization on January 31, 2014
In January, big retail news jolted the industry out of its post-holiday stupor. While economic green shoots continue to sprout through the desiccated cracks of a wooden economy, hacking took center stage this month. Given the news of Target’s customer data breach and now Neiman Marcus, retailers everywhere are even more focused on securing customer data.
By Bill Hustad in Featured, In the Company of Baynote, Personalization, Recommendations, Retail on January 27, 2014
By Dan Darnell in Machine Learning, Personalization on December 27, 2013
Every year, I take stock of the past year to get an idea of what the New Year will hold, so I went through the 2013 monthly round-ups to select stories that defined the state of personalization, predictive analytics and other major retail trends last year.
By Dan Darnell in Featured, Personalization on November 27, 2013
Thanksgiving holds a special place in my heart since the holiday remains rooted in the spirit of family and community. To me, the holiday underscores just how much human connection remains an imperative in our larger technological pursuits. We often lose sight of the fact that a fundamental goal of technology is elevating the human experience.
By Susan Briggs in Featured, Personalization, Retail on October 15, 2013
I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club. I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.
By Dan Darnell in Featured, Personalization on September 26, 2013
September was quite the month for tech giants. First, during a TechCrunch Disrupt interview, Yahoo’s Marissa Mayer stated that Yahoo’s main function is to deliver a personalized experience for its users. Then, Google announced that it would no longer accept third party cookies on any of its sites, which raised concerns with internet advertisers. While both of these companies understand that their futures are tied to offering users personalized ... Read More »