By Dan Darnell in Featured, Personalization, Recommendations, Retail on November 20, 2015
Here is how the story usually goes. You have been paying a vendor to provide product recommendations for your website. Someone from the technology team says that they can develop that technology internally. Their project will not only save money, but will be more innovative than the vendor. It’s a win-win! The truth is simple product-to-product recommenders are conceptually easy to build. The collaborative filtering techniques like “people who ... Read More »
By Dan Darnell in eCommerce, Featured, Personalization, Recommendations on November 6, 2015
Product recommendations are a common feature of many commerce websites and commerce systems. While simple product recommenders are an important technology, the recommendations themselves are not related to the individual customer. People often think product recommenders and personalization engines are one and the same. There are very distinct differences between the two and how they work. Let’s take a look at few of the ways that simple product recommenders ... Read More »
By Dan Darnell in eCommerce Merchandising, Featured, Machine Learning, Personalization on October 19, 2015
In my last post I wrote about the 5 key differences between targeting and personalization. Several comments were made about the distrust of automated systems. While I understand the concerns, I think it is important to know that automated personalization systems using machine learning are still under human control…at least for now. First of all, I find it helpful to think of a personalization system as a combination of ... Read More »
By Dan Darnell in Big Data, eCommerce, Engagement & Conversion, Featured, Machine Learning, Personalization on September 30, 2015
Any system that uses rules to determine the content being displayed to a segment, persona or audience is a targeting system and not a personalization system. The goal of personalization is to surface the most relevant items to each customer based on their current needs and what you know about them as individuals. The more you know, the more you should be able to personalize the experience to drive ... Read More »
By Dan Darnell in eCommerce, Featured, Personalization, Retail on September 10, 2015
Personalization means different things to different people. Many people think you can’t “personalize” for anonymous site visitors. The goal of any personalization effort is to surface the most relevant items to each customer based on what you know about them. The more you know, the more you should be able to personalize the experience. However, just because you don’t know the customer, doesn’t mean you can’t showcase relevant items. ... Read More »
By Dan Darnell in Featured, Personalization on September 9, 2014
In my conversations with customers and partners there is an issue which frequently comes up – the difference between targeting and personalization. I have heard the terms used interchangeably, so it only seems fair to explain the key differences as I see them. To sum it up, targeting is about marketer needs and personalization is about consumer needs. Both techniques can increase revenue but they come at it from ... Read More »
By Susan Briggs in eCommerce, eCommerce Merchandising, Featured, Personalization on July 9, 2014
We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)
By Marti Tedesco in Customer Experience, eCommerce, Personalization on June 26, 2014
In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play.
By Jen Burns in Featured, Personalization on May 29, 2014
Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us.
By Jen Burns in Big Data, Cartoons, Featured, Personalization on April 16, 2014
Algorithmic trading in the stock market moves millions of shares by breaking up the big buy/sell orders into a series of smaller ones. Yet, on the flip side, algorithmic trading is also used to sew smaller orders together to make bigger moves all at once. Kevin Slavin mentioned this in his 2011 Ted Talk.