Category: Mobile Commerce

Mobile's Travel Impact - Key Takeaways

By Dan Darnell in Featured, Mobile Commerce, Travel on September 22, 2014

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Mobile devices are having a huge impact in travel, but how. In the September Travel Flash Report put out by Criteo there are some great stats and insights. It’s a quick read that I recommend. Here are my key takeaways.

Reflections on NRF2014 Opening Weekend – Super Saturday, Millennial Shopping and More…

By Dan Darnell in Events, Featured, Mobile Commerce, Retail on January 13, 2014

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This weekend I attended the Retail Orphan Initiative Super Saturday event (#ROISS on Twitter) was a great mix of context, content and community. Speakers talked about the mission of ROI to help build and support orphans around the world from Honduras to Liberia.

Forrester Focuses on the Total Ecommerce Experience

By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013

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Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media. Mobile is ... Read More »

Paperless Relevancy

By Jen Burns in Customer Experience, Events, Mobile Commerce on

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How does a company who sells a lot of paper stay valid in a world where paper is disappearing? Innovate. And it’s clear that Office Depot has done just that. In the eTail West session “Leveraging Web and Mobile Technologies to Drive Cross-channel Conversion” Stephanie Pike, VP of ecommerce at Office Depot, talks about best practices retailers can use to stay relevant in a world that’s rapidly changing. Mobile, mobile… ... Read More »

Smart. Beautiful. Mobile. – How Search Enhancement has Allowed Craigslist to Become Mobile

By Jen Burns in Mobile Commerce on February 21, 2013

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Craigslist is a well-known text-based site used to find anything from lost pets to volunteer events to roommates to even something as specific as an antique dresser. Simple in design and functionality, the newspaper ad-friendly site has been to go-to for post-tech community “ads.” For those who have the time and leisure to browse through text ... Read More »

Free Money for 2 Minutes of Your Time

By Nitila Patel in Featured, Mobile Commerce on December 19, 2012

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I was in San Francisco for Black Friday at the Westfield San Francisco Centre Mall. Right in the middle of the mall was a huge PayPal booth. Curious I walked up to it to ask them what they were doing. My husband is a very loyal PayPal/EBay employee who will not allow any purchases through Amazon in our home. So I felt I owed it to him to find out. ... Read More »

Are You Feeling “at Home” on a Tablet?

By Jen Burns in Mobile Commerce on October 25, 2012

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In little over two years, the role of the tablet has expanded from simple web browsing, note taking and even to the “extreme” of managing a photo library to a necessary working tool for many. This point-of-sale enabler (which began a new type of transaction at Apple stores) has moved rapidly into retail stores, restaurants and small businesses. What really brought ... Read More »

A Salad Order

By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012

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Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I ... Read More »

Retailer Apps are Dead on Arrival

By Dan Darnell in Mobile Commerce on March 13, 2012

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News this week from Apple that more than 25 billion apps have been downloaded from its App Store would seem to promote the idea that apps are the way of the future. While this may be the case in a number of categories, for retailers the world of apps is a dead end. But, you say, apps are a great way for mobile and tablet users to engage. Unfortunately, ... Read More »

Don’t Believe the Hype - Articles Based on PEW Research on Mobile Shopping Are Misleading

By Dan Darnell in Mobile Commerce on February 3, 2012

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“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.” This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. This quote, when taken out of context of ... Read More »