Category: Mobile Commerce
Forrester Focuses on the Total Ecommerce Experience
By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013
Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media.
Paperless Relevancy
By Jen Burns in Customer Experience, Events, Mobile Commerce on
How does a company who sells a lot of paper stay valid in a world where paper is disappearing? Innovate. And it’s clear that Office Depot has done just that. In the eTail West session “Leveraging Web and Mobile Technologies to Drive Cross-channel Conversion” Stephanie Pike, VP of ecommerce at Office Depot, talks about best practices retailers can use to stay relevant in a world that’s rapidly changing.
Smart. Beautiful. Mobile. – How Search Enhancement has Allowed Craigslist to Become Mobile
By Jen Burns in Mobile Commerce on February 21, 2013
Craigslist is a well-known text-based site used to find anything from lost pets to volunteer events to roommates to even something as specific as an antique dresser. Simple in design and functionality, the newspaper ad-friendly site has been to go-to for post-tech community “ads.”
Are You Feeling “at Home” on a Tablet?
By Jen Burns in Mobile Commerce on October 25, 2012
In little over two years, the role of the tablet has expanded from simple web browsing, note taking and even to the “extreme” of managing a photo library to a necessary working tool for many. This point-of-sale enabler (which began a new type of transaction at Apple stores) has moved rapidly into retail stores, restaurants and small businesses.
A Salad Order
By Jen Burns in Landing Page Optimization, Mobile Commerce on October 17, 2012
Over the past two years, ordering lunch has (technologically) advanced quite a bit. The other day I wanted to order a salad but was tight on time for order/pickup, not to mention the time to actually enjoy it. So, I went to the website and immediately found the “place an order” button. I was able to quickly review the menu and modify my salad as I wanted it. I ... Read More »
Retailer Apps are Dead on Arrival
By Dan Darnell in Mobile Commerce on March 13, 2012
News this week from Apple that more than 25 billion apps have been downloaded from its App Store would seem to promote the idea that apps are the way of the future. While this may be the case in a number of categories, for retailers the world of apps is a dead end.
Don’t Believe the Hype – Articles Based on PEW Research on Mobile Shopping Are Misleading
By Dan Darnell in Mobile Commerce on February 3, 2012
“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.” This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. This quote, when taken out of context of ... Read More »
The State of Mobile Phone vs. Tablet Shopping
By Jen Burns in Featured, Mobile Commerce on January 20, 2012
If you’ve joined us lately, you are aware that we’re running a series of blogs on our annual holiday shopping survey*. As the highest ranking year yet for online sales with over 35 billion in revenue, it’s understandable retailers are eager to find new ways to enhance the customer experience through technology. Mobile is at the top of many e-commerce executives’ lists. But where ... Read More »
Is the concept of multi-channel commerce moot?
By Jen Burns in eCommerce, Mobile Commerce on November 14, 2011
On November 2, I attended Innovation Uncensored, an event hosted by Fast Company in San Francisco. While there were plenty of good talks, I was especially intrigued by the conversation between Fast Company editor Robert Safian and John Donahoe, President & CEO if eBay. The premise of the talk was centered around “reinventing a giant,” exploring how a signature brand like eBay can reposition itself in ... Read More »
Forrester’s Top Five E-Commerce Trends Still Hold True
By Jen Burns in eCommerce, Mobile Commerce, Personalization, Social Networks on July 15, 2011
Last January Forrester published its “Five Retail eCommerce Trends To Watch In 2011”. Sucharita Mulpuru was Forrester’s lead analyst on the report, which Henry H. Harteveldt and Doug Roberge also contributed to. Now that we’re a little more than half way through the year, I thought it would be fun to look back at those trends and reflect on how relevant each is right now. Here’s my take ... Read More »