Category Archives: Mobile Commerce
Don’t Believe the Hype – Articles Based on PEW Research on Mobile Shopping Are Misleading
By Dan Darnell in Mobile Commerce on February 03, 2012“More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.”
This is the quote I have seen repeatedly across the web since the Pew Research Study “The rise of in-store mobile commerce” was released on January 30th. [...]The State of Mobile Phone vs. Tablet Shopping
By Anurag Wadehra in Email Marketing, Mobile Commerce, Personalization on January 20, 2012If you’ve joined us lately, you are aware that we’re running a series of blogs on our annual holiday shopping survey*. As the highest ranking year yet for online sales with over 35 billion in revenue, it’s understandable retailers are eager to find new ways to enhance the customer experience through technology. Mobile is [...]
The Future of M-commerce = The Tablet
By Anurag Wadehra in Mobile Commerce, Personalization, eCommerce on January 19, 2012As I mentioned in my last post introducing our 2nd Annual Holiday Online Shopping Experience Survey, we are doing a series of more detailed blogs on some of the study’s major themes.
First up: tablets.
When we received the initial results, one of the very first things that popped out at us was how many tablet owners [...]Is the concept of multi-channel commerce moot?
By Anurag Wadehra in Mobile Commerce, eCommerce on November 14, 2011On November 2, I attended Innovation Uncensored, an event hosted by Fast Company in San Francisco.
While there were plenty of good talks, I was especially intrigued by the conversation between Fast Company editor Robert Safian and John Donahoe, President & CEO if eBay.
The premise of the talk was centered around “reinventing a giant,” exploring how [...]Forrester’s Top Five E-Commerce Trends Still Hold True
By Carlos Carvajal in Analysts & Guests, Mobile Commerce, Personalization, Social Networks, eCommerce on July 15, 2011Last January Forrester published its “Five Retail eCommerce Trends To Watch In 2011”. Sucharita Mulpuru was Forrester’s lead analyst on the report, which Henry H. Harteveldt and Doug Roberge also contributed to. Now that we’re a little more than half way through the year, I thought it would be fun to look back at those [...]
Is Mobile Commerce Adaptive Enough?
By Carlos Carvajal in Analysts & Guests, Mobile Commerce on March 04, 2011Mobile commerce is all the rage and marketers everywhere are rushing to invest in their mobile strategies. Forrester predicts that mobile marketing investments will surpass $1 billion this year as marketers begin to see returns on their investments from consumers buying more via mobile.
It’s not the size of your screen, it’s how you use it
By Scott Brave in Mobile Commerce, eCommerce on February 04, 2011In a recent blog post, Douglass Orr at eConsultancy said that 2011 would be the year of Mobile Commerce and cited 8 primary reasons or technological advances behind this stake in the ground. As he stated, many of these advances are ones technophiles (I consider myself one) have been waiting to come to [...]
