Category: Holiday Shopping Survey

Omni-channel Strategies Make their Case

By Marti Tedesco in Featured, Holiday Shopping Survey on January 29, 2013

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Online marketing methods such as email promotions and user reviews greatly influence both online and in-store purchases. We all know the consumer routine by now. Shoppers find the products they want in a physical store and then use their mobile devices to compare prices, visit Amazon to read reviews and browse the Web to find coupons or other deals before finally making a ... Read More »

Convenience of Online Shopping Trumps Consumer Concern About Data Privacy

By Dan Darnell in Featured, Holiday Shopping Survey on January 24, 2013

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Despite privacy concerns, consumers continue to make online purchases across various channels, devices In our fast-paced world, the average shopper no longer cares if the brands they love and trust know their name or location— so long as that knowledge makes the shopping process more personal and convenient. But this hasn’t always been the case. So, what has changed? With the availability of so much data online and the ... Read More »

Holiday Shoppers Continue to Shy Away From Retail Apps

By Marti Tedesco in Featured, Holiday Shopping Survey on January 22, 2013

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Retail apps gain traction, but are still only used by a minority of shoppers If you have ever used an app while shopping in a store, you know that they can be a highly valuable tool if used properly. However, the unfortunate reality is that most apps have limited functionality when compared to the full eCommerce website, and therefore makes them less appealing to holiday shoppers. In our Read More »

Paper Catalogs Are Still Important to Retail Marketing

By Dan Darnell in Featured, Holiday Shopping Survey on January 16, 2013

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Paper catalogs influence holiday shopping behavior more than social media, Baynote survey finds With the rise of eCommerce and the ongoing “green marketing” trends, it’s no surprise that we’re seeing less paper mail than we used to. Yet, paper catalogs still packed our mailboxes this holiday season—and for good reason. Many retailers realize that direct mail is still an important channel ... Read More »

Tablets Rule for Holiday Shoppers

By Jen Burns in Featured, Holiday Shopping Survey on January 15, 2013

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Shoppers continue to prefer tablets over smartphones for browsing and buying If you think about it, owning a tablet isn’t a new concept. Tablets—in some form or another—have been around since the early 1980s, but like other inventions ahead of their time, the technology and market weren’t quite ready for it. Today, tablets are used widely for everything from reading and checking email to ... Read More »

Back to the Future

By Jen Burns in Holiday Shopping Survey on January 7, 2013

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In Baynote’s Third Annual Survey of 1,000 shoppers, we learned that traditional channels still play an important role in the shopper journey despite all of the focus on today’s “digital” buyer experience. Retailers who offer all of the pieces to the experience (both digital and analog) will have a better chance of converting customers and closing sales. Paper catalogs had a surprising 22% influence on shoppers online and 21% influence ... Read More »