Category: Featured

5 Things You Didn't Know About Gifting

By Jen Burns in Featured, Recommendations, Retail on October 18, 2013

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In a session called 5 Surprising Gifting Trends to Prepare You for Holiday 2013 at Fashion Digital New York, Monika Kochhar, co-founder of Smartgift, delivered her top findings based on extensive research on gift giving.

Kate Spade Saturday: The Shopping Day In Your Weekend

By Jen Burns in Featured on October 17, 2013

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Fashion Digital is a fairly new event for retailers.  The events are held in LA and NY and these trendy conferences attract marketers, ecommerce managers and merchandising professionals. At the NY Fashion Digital event held on October 9, we heard from Kate Spade’s CEO Craig Leavitt.

Mcommerce Growth Revitalizes E-mail Marketing

By Susan Briggs in eCommerce, Featured on October 16, 2013

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The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers.   According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent Shop.org conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »

How Big Data Helps Subscription Clothing Services Scale

By Susan Briggs in Featured, Personalization, Retail on October 15, 2013

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I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club.  I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.

Technically New Technologies

By Jen Burns in Events, Featured, Machine Learning on October 10, 2013

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At the SHOP.org in the “Future of Technologies” session, I heard about advancements like wearable technologies and robotics with even more changes and technologies to come.

September Personalization Round up

By Dan Darnell in Featured, Personalization on September 26, 2013

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September was quite the month for tech giants.  First, during a TechCrunch Disrupt interview, Yahoo’s Marissa Mayer stated that Yahoo’s main function is to deliver a personalized experience for its users. Then, Google announced that it would no longer accept third party cookies on any of its sites, which raised concerns with internet advertisers. While both of these companies understand that their futures are tied to offering users personalized ... Read More »

Mobile: The Ultimate Shopping Tool

By Dan Darnell in eCommerce, Featured, Retail on September 20, 2013

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Bravo to Home Depot for embracing mobile to make my in store shopping experience better. Last weekend, my son and I visited Home Depot to buy a new bike rack for our garage. Our first stop was a sales associate. He pointed us to aisle 21 where racks and hooks are located. We made the trek to the other end of the store and sure enough we found some ... Read More »

Depleted In-store-ventory

By Jen Burns in Cartoons, Featured, Holiday Shopping Survey on September 18, 2013

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As the holiday season quickly approaches, retailers both in store and online are developing and implementing their holiday strategies. (By the way, if you’re interested in what they are planning for this season, take a look at our Holiday Predictions Survey).

When the Economy and eCommerce Collide

By Marti Tedesco in eCommerce, Featured, Retail on September 12, 2013

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According to the US Census Bureau, ecommerce sales in the second quarter of 2013 accounted for 5.8% of overall retail sales and grew 18.4% over Q2 2012.  This is in keeping with projections earlier this year that had ecommerce growing at roughly 3-4 times the rate of overall retail.  So it’s not surprising that the latest round of earnings reports from retailers were in line with these figures. Retail ... Read More »

Keeping Up with the Millennials

By Jen Burns in Customer Experience, eCommerce, Engagement & Conversion, Featured on September 5, 2013

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Snapchat. Vine. Protube. All of these apps have something in common… the age of their users. Yet with new applications popping up daily, how do retailers take advantage of these channels? While retailers strive to stay in the feeds, minds and wallets of their teenage and under 30 buyers, keeping up with the distracted millennial can be a challenge. Retailers must first understand how millennials really use their phones. ... Read More »