By Jen Burns in Featured, Recommendations, Retail on October 18, 2013
In a session called 5 Surprising Gifting Trends to Prepare You for Holiday 2013 at Fashion Digital New York, Monika Kochhar, co-founder of Smartgift, delivered her top findings based on extensive research on gift giving.
By Jen Burns in Featured on October 17, 2013
Fashion Digital is a fairly new event for retailers. The events are held in LA and NY and these trendy conferences attract marketers, ecommerce managers and merchandising professionals. At the NY Fashion Digital event held on October 9, we heard from Kate Spade’s CEO Craig Leavitt.
The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers. According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent Shop.org conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »
By Susan Briggs in Featured, Personalization, Retail on October 15, 2013
I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club. I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.
By Jen Burns in Events, Featured, Machine Learning on October 10, 2013
By Dan Darnell in Featured, Personalization on September 26, 2013
September was quite the month for tech giants. First, during a TechCrunch Disrupt interview, Yahoo’s Marissa Mayer stated that Yahoo’s main function is to deliver a personalized experience for its users. Then, Google announced that it would no longer accept third party cookies on any of its sites, which raised concerns with internet advertisers. While both of these companies understand that their futures are tied to offering users personalized ... Read More »
Bravo to Home Depot for embracing mobile to make my in store shopping experience better. Last weekend, my son and I visited Home Depot to buy a new bike rack for our garage. Our first stop was a sales associate. He pointed us to aisle 21 where racks and hooks are located. We made the trek to the other end of the store and sure enough we found some ... Read More »
By Jen Burns in Cartoons, Featured, Holiday Shopping Survey on September 18, 2013
As the holiday season quickly approaches, retailers both in store and online are developing and implementing their holiday strategies. (By the way, if you’re interested in what they are planning for this season, take a look at our Holiday Predictions Survey).
According to the US Census Bureau, ecommerce sales in the second quarter of 2013 accounted for 5.8% of overall retail sales and grew 18.4% over Q2 2012. This is in keeping with projections earlier this year that had ecommerce growing at roughly 3-4 times the rate of overall retail. So it’s not surprising that the latest round of earnings reports from retailers were in line with these figures. Retail ... Read More »
By Jen Burns in Customer Experience, eCommerce, Engagement & Conversion, Featured on September 5, 2013
Snapchat. Vine. Protube. All of these apps have something in common… the age of their users. Yet with new applications popping up daily, how do retailers take advantage of these channels? While retailers strive to stay in the feeds, minds and wallets of their teenage and under 30 buyers, keeping up with the distracted millennial can be a challenge. Retailers must first understand how millennials really use their phones. ... Read More »