Category: Featured

Big Data: It's All About Usability

By Bill Hustad in Featured, Personalization on February 5, 2014

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Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion.  In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure:  Big Data is less about bringing large amount of data together and more about what you do with it.

What do Meerkats and Online Shoppers Have in Common?

By Jen Burns in Featured on January 31, 2014

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On my way to work I received a TED Talk email with the subject line of PUPPIES! followed by a mention of complexity theory. Intrigued, I listened in.

VUE Changes Everything

By Bill Hustad in Featured, In the Company of Baynote, Personalization, Recommendations, Retail on January 27, 2014

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These are exciting times in ecommerce and at Baynote! Today we are thrilled to introduce you to Baynote VUE; a new, self-service web application, specifically designed for eCommerce merchandisers.

Your Virtual Web Shopping Assistant, now in 3D

By Jen Burns in Customer Experience, Featured, Holiday Shopping Survey on January 17, 2014

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In 2024, one of those chat box representatives will visually jump off of your screen and ask you what you need help with on their website. This virtual, three dimensional rep will know all of your shopping history, sizes, interests and payment details and be able to get you what you need within the same day, possibly the same hour. But that’s ... Read More »

Holiday Influence Online and Offline

By Jen Burns in Featured, Holiday Shopping Survey on January 14, 2014

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Each year with digital improvements, we see changes in the behavior of shoppers both online and offline. And each year, I hear from more people that they prefer shopping online. Well in our 4th Annual Holiday Shopping Survey, Baynote found some interesting things about both the online and offline shopper.

Reflections on NRF2014 Opening Weekend – Super Saturday, Millennial Shopping and More…

By Dan Darnell in Events, Featured, Mobile Commerce, Retail on January 13, 2014

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This weekend I attended the Retail Orphan Initiative Super Saturday event (#ROISS on Twitter) was a great mix of context, content and community. Speakers talked about the mission of ROI to help build and support orphans around the world from Honduras to Liberia.

The Four P’s of Marketing Still Rule

By Marti Tedesco in Featured, Holiday Shopping Survey, Retail on January 10, 2014

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The classic marketing framework has been the 4 P’s: product, price, place and promotion.  It’s clear from a variety of sources, not just our own 4th Annual Holiday Shopper survey that the place is on line and that is clearly changing the rules of the retail game.  Prices are completely transparent as online shoppers are able to price compare everything.  The same goes for ... Read More »

Free Shipping Reindeer

By Jen Burns in Cartoons, Featured on December 25, 2013

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Today, innovation and speedily getting products to market is expected as technology blurs past us on a daily basis. With Christmas, Santa’s Elves have to try their best to keep up with all of the demands of their customers. 

Better to Give than Receive

By Jen Burns in Cartoons, Featured on December 19, 2013

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It’s the season of giving. Be it something handmade, purchased from a store or ordered online, the time to give is now. Yet, the challenge can often be finding just the right gift for that special someone. And most shoppers would agree that the hunt is always more rewarding when a promotion, deal, coupon or free shipping is offered.

When you have $300M to Throw at Your Customer Experience

By Marti Tedesco in Customer Experience, Featured on December 18, 2013

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The old saying goes, “the rich get richer”. In ecommerce this is true as well.  Just take a look at The Home Depot.  They recently blew the doors off of their financial results, outperforming competitors like Lowe’s significantly.  Their sales growth is up around 5%, they are opening new stores, operating margin is up, and in addition to repurchasing shares, their EPS is also up 17% over the same ... Read More »