Category: Featured

Algorithmic Trading in a Data-full World

By Jen Burns in Big Data, Cartoons, Featured, Personalization on April 16, 2014

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Algorithmic trading in the stock market moves millions of shares by breaking up the big buy/sell orders into a series of smaller ones. Yet, on the flip side, algorithmic trading is also used to sew smaller orders together to make bigger moves all at once. Kevin Slavin mentioned this in his 2011 Ted Talk.

Welcome to the Era of Global eCommerce

By Marti Tedesco in Featured, Retail on March 28, 2014

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It’s earnings season soon – the time of year when retailers report on the full effects of the holiday season past and how they survived the first quarter. Look at the most recent SORO report from SHOP.org and it is clear that retailers of all sizes and stages of eCommerce maturity are experiencing strong growth rates. Many would say that in 2013, that ... Read More »

Personalization Round up – Special: Modern Retail

By Marti Tedesco in Featured, Retail on March 27, 2014

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We’re deep in the heart of the modern retail landscape. Retail brands with a business model based on brick-and-mortar have announced massive losses, and many plan to close hundreds of stores across the country. It’s the destruction of an old business model and the evolution of the new retail industry. Bold retailers willing to experiment will ultimately reap the bounties of the new retail wild.

The Changing Face of the CMO

By Jen Burns in Cartoons, Featured on March 24, 2014

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CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.

Big (Data) Problems

By Jen Burns in Cartoons, Featured on March 14, 2014

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Like the buzz that started with SO-LO-MO, companies know that big data is important. And like SO-LO-MO, they don’t really know where to get started or how to get the biggest bang out of this big-data-buck. Companies all over the Silicon Valley are growing tired of the “big data” buzz. As they should, the term was first coined in 1998 (according to the WSJ) so it’s actually about 15 ... Read More »

To Get to Shoppers’ Hearts and Minds, Go Through Their Pockets

By Marti Tedesco in Featured, Personalization on March 5, 2014

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At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes.  Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio.  The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce. 

Retail Analytics: Winners vs. Laggards – Marketing & Merchandising by Blending Art and Science

By Dan Darnell in eCommerce, Featured on February 25, 2014

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My earlier blog discussed some of the interesting insights in the January 2014 report by RSR, Retail Analytics Moves to the Frontline. The strengths of winning retail companies that really stood out to me included driving a more data driven decision making process, focusing on customers and putting information in the hands of front-line employees.

Retail Analytics: Winners vs. Laggards – How Laggards Could Leapfrog Ahead with Simpler Tools

By Dan Darnell in Customer Experience, Featured, Retail on February 24, 2014

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I found some very interesting insights in the January 2014 report, Retail Analytics Moves to the Frontline., written by Brian Kilcourse and Paula Rosenblum from RSR research. In particular, I was happy to note from the survey that winning retailers have a more data-driven decision making process, focus more on customers and put more information in the hands of front-line ... Read More »

Why User Interface Matters

By Susan Briggs in Customer Experience, Featured on February 10, 2014

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It is well understood that great user interface (UI) design takes complicated business applications and processes and makes them understandable and easy for anyone to use.  Consumer applications often get all of the attention but business users are consumers too.  It’s important that companies keep this in mind when they are designing applications for business users.

Personalization: Authenticity & Execution

By Marti Tedesco in Events, Featured on February 7, 2014

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If you had the good fortune to hear Bert Jacobs the CEO of Life is Good deliver his keynote at NRF, you have a good sense of what authenticity means.  Here is a guy (and his brother) who have taken their values and extended them throughout their company, their brand and their relationships with their customers.