Category: Events

Personalization: Authenticity & Execution

By Marti Tedesco in Events, Featured on February 7, 2014

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If you had the good fortune to hear Bert Jacobs the CEO of Life is Good deliver his keynote at NRF, you have a good sense of what authenticity means.  Here is a guy (and his brother) who have taken their values and extended them throughout their company, their brand and their relationships with their customers.

Reflections on NRF2014 Opening Weekend – Super Saturday, Millennial Shopping and More…

By Dan Darnell in Events, Featured, Mobile Commerce, Retail on January 13, 2014

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This weekend I attended the Retail Orphan Initiative Super Saturday event (#ROISS on Twitter) was a great mix of context, content and community. Speakers talked about the mission of ROI to help build and support orphans around the world from Honduras to Liberia.

Technically New Technologies

By Jen Burns in Events, Featured, Machine Learning on October 10, 2013

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At the in the “Future of Technologies” session, I heard about advancements like wearable technologies and robotics with even more changes and technologies to come.

Trending Now: Products, Content and Community

By Marti Tedesco in Events, Featured on June 19, 2013

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In addition to being ahead of the curve on social marketing, JackThreads and its parent company Thrillist, have figured out how to create a virtuous cycle of content, engagement and conversion.  When Jason Ross sold his company in 2010 to Ben Lerer and the Thrillist organization, it’s doubtful that they realized the scale of the alliance they had made ... Read More »

Best Practices in Social Commerce

By Jen Burns in Events, Featured on June 14, 2013

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PetFlow, a 3yr old company set to hit $65MM in online sales in 2013, covered “how social marketing became the rocket fuel for a small startup.” The co-founder and IRCE speaker, Alex Zhardanovsky, claimed he was nervous, but the results he shared on his company’s success were both humorous and engaging. Customers engage with Facebook’s rich demographic focusing capabilities PetFlow shared their frustrations with ... Read More »

The Pulse of Online Shopping at IRCE 2013

By Jen Burns in Events, Featured on June 12, 2013

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At IRCE last week, Gian Fulgoni, Chairman of ComScore covered the results of their recent report: The UPS Pulse of the Online Shopper.  The report which surveyed over 3,000 participants, gave great insight in to the pre- and post-purchase expectations of online shopping. Here are the report’s major insights: Tablets and Mobile devices Today, stores are displaying more and more “tablet” ... Read More »

To Deliver a Great Customer Experience, Know Thy Customer

By Marti Tedesco in Events, Featured, Retail on March 13, 2013

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The mottos of top performing teams- sports or otherwise, tend to be really simple.  For example, Nordstrom, the beloved retail powerhouse says this on their website: “Since 1901, we’ve been committed to providing our customers with thebest possible service—and to improving it every day.” When Jamie Nordstrom thinks about the customer experience they deliver, he knows that their ecommerce experience ... Read More »

Tips and Trends for Incorporating Social Channels into the Web Experience

By Jen Burns in Events, Social Network on March 12, 2013

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In a panel discussion on the future of social media and its integration with the web, several questions were asked to panel participants from Urban Outfitters, Jetblue, Under Armour and start-up company Reevo. Panelists described their objective for social media as bringing humanity back, customer support and showing personality of the brand and even personality of the store ... Read More »

Tracking Attribution for Customer Engagement and Conversion

By Marti Tedesco in Events on March 11, 2013

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Attending speaking sessions at eTail West one starts to realize that not all online retailers are as sophisticated as the rest.  In the session I attended yesterday, the talk was all about attribution.  While most retailers can talk knowledgeably about the buyers journey or the “path to purchase”, not all have the same level of sophistication when it comes to tracking customers ... Read More »

The Numbers Don’t Lie, or Do They?

By Marti Tedesco in eCommerce, Events on March 7, 2013

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Personally, I love David Brooks. His op-ed articles and book The Social Animal display a thoughtfulness and intellect that goes beyond most editorialists these days. His recent New York Times article What Data Can’t Do (February 18, 2013) seems like it could have been written by a Baynote data scientist. In particular, Brooks mentions the fact that “Data obscures values… data is ... Read More »