By Jen Burns in Events, Social Networks on March 12, 2013
In a panel discussion on the future of social media and its integration with the web, several questions were asked to panel participants from Urban Outfitters, Jetblue, Under Armour and start-up company Reevo.
By Marti Tedesco in Events on March 11, 2013
Attending speaking sessions at eTail West one starts to realize that not all online retailers are as sophisticated as the rest. In the session I attended yesterday, the talk was all about attribution. While most retailers can talk knowledgeably about the buyers journey or the “path to purchase”, not all have the same level of sophistication when it comes to tracking customers along that path.
Personally, I love David Brooks. His op-ed articles and book The Social Animal display a thoughtfulness and intellect that goes beyond most editorialists these days. His recent New York Times article What Data Can’t Do (February 18, 2013) seems like it could have been written by a Baynote data scientist. In particular, Brooks mentions the fact that “Data obscures values… data is never raw; it’s always structured according to ... Read More »
By Jen Burns in Events, Social Networks on March 6, 2013
The intersection of Facebook and ecommerce may be appealing to apparel retailers, but for others, it fosters mixed emotions. Nicolas Franchet, Head of ecommerce at Facebook, spoke on the new marketing integrated platform that Facebook is offering to ecommerce companies.
By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013
Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media.
By Jen Burns in Customer Experience, Events, Mobile Commerce on
How does a company who sells a lot of paper stay valid in a world where paper is disappearing? Innovate. And it’s clear that Office Depot has done just that. In the eTail West session “Leveraging Web and Mobile Technologies to Drive Cross-channel Conversion” Stephanie Pike, VP of ecommerce at Office Depot, talks about best practices retailers can use to stay relevant in a world that’s rapidly changing.
By Jen Burns in Events on February 26, 2013
In the first keynote session, Maximizing Resources and Scaling Your E-commerce Business Growth, we heard from CEO and Founder Niraj Shah of Wayfair. The Wayfair brand originated with a site called racksandstands.com. But they didn’t stop there, after racks and stands became profitable, they added separate and diverse websites for things like furniture and pet goods.
By Dan Darnell in Events on September 26, 2012
Two weeks ago I attended Shop.org in Denver. As I walked around the expo hall, I was struck by a change in messaging. A number of vendors are now talking about “omni-channel.” I was not surprised. The wave of digital integration from mobile, tablet, websites and stores is underway and picking up momentum.