Category Archives: Engagement & Conversion
Intent to Buy Cartoon #7: Buying Guide
By Anurag Wadehra in Engagement & Conversion, eCommerce on February 15, 2012This is the seventh in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed [...]
Email and Search in a Buyer’s Dream
By Anurag Wadehra in Email Marketing, Engagement & Conversion, Personalization, Recommendations on January 24, 2012All channels considered, email and search are the two most widely ones used on the web. They are also two of the most heavily spammed. And for many retailers, some of the most misunderstood. (See our most recent cartoon: Email Offer) As you may know, over the holidays we conducted a shopping survey* to find [...]
Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey
By Anurag Wadehra in Analysts & Guests, Engagement & Conversion, Personalization, Social Networks, eCommerce on January 12, 2012I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves. We’ve also addressed the hype surrounding some of the most talked about topics in [...]
Forrester and Shop.org Study: Personalization Driving Up Average Order Values
By Anurag Wadehra in Engagement & Conversion, Personalization, Recommendations on October 20, 2011Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks [...]
Baynote + Crowd Factory = Social Commerce ROI
By Anurag Wadehra in Engagement & Conversion, Partners, Social Networks, eCommerce on October 10, 2011Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture.
Rather than spend more money on SEO as a workaround to [...]How Baynote calculates engagements for search queries. And why you should care…
By Boaz Ronkin in Chat, Engagement & Conversion, Onsite Search on March 22, 2011In my previous post, I explained the limitations that metrics such as clicks and conversions posed on keyword expansion initiatives. Clicks are noisy and do not necessarily represent visitor intent. Conversions are rare and do not reflect the silent majority of your website visitors. When advertisers rely solely on these [...]
Moving from Clicks and Conversions to Engagements
By Boaz Ronkin in Engagement & Conversion on March 09, 2011In my previous post, I discussed the importance of mining customer queries in onsite, organic and paid search in support of effective SEM keyword expansion. I mentioned the benefit of aggregating these disparate queries into a single list: this gives you access to a rich source of keyword suggestions and [...]
Keyword suggestions proven to work
By Boaz Ronkin in Chat, Engagement & Conversion, Onsite Search on March 02, 2011In my previous post, I discussed the need to place keyword expansion at the top of your already overloaded to-do list. No matter how busy you are, you should always devote time to finding new high quality visitors. Because if you don’t, your competition will grab valuable prospects right out from [...]
Keyword expansion not a top PPC priority???
By Boaz Ronkin in Chat, Engagement & Conversion, Onsite Search on February 22, 2011Recently, I met with a friend who currently interacts with advertising agencies on a daily basis. We talked about the priorities of agencies that offer SEM services and the initiatives they tended to focus on.
Naturally, one of the key priorities was driving new high-quality visitors to the website. After all, every client [...]Adapt or Die. Welcome to the Adaptive Web
By Tom Wentworth in Engagement & Conversion, Personalization on February 09, 2011You have seven seconds to engage a visitor before they leave your site. Or maybe it’s ten seconds. Or three. Whatever the exact number is for your site, you’ve got a finite amount of time to engage a visitor before they’re gone. Content is the cornerstone of [...]
