Category: Engagement & Conversion
Content is King – Finding the Content You Are Looking For
By Jen Burns in Engagement & Conversion, Featured on April 30, 2013
“Content is King.” You have probably heard this line a million times before. After the Internet exploded and just about anyone who wasn’t “anonymous” became considered a reliable source online, data creation skyrocketed. “Information overload” is defined as “stress induced by reception of more information than is necessary to make a decision (or that can be understood and digested in the time available).” Translation? When you can’t find ... Read More »
Intent to Buy Cartoon #10: Stores
By Jen Burns in Cartoons, eCommerce, Engagement & Conversion, Personalization on March 28, 2012
This is the tenth and final cartoon in Baynote’s series by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” Over the course of the series, we’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post ... Read More »
Intent to Buy Cartoon #7: Buying Guide
By Jen Burns in Cartoons, eCommerce, Engagement & Conversion on February 15, 2012
This is the seventh in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one ... Read More »
Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey
By Jen Burns in eCommerce, Engagement & Conversion, Personalization, Social Networks on January 12, 2012
I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves. We’ve also addressed the hype surrounding some of the most talked about topics in online retail, including social, mobile and tablet ... Read More »
Forrester and Shop.org Study: Personalization Driving Up Average Order Values
By Jen Burns in Engagement & Conversion, Personalization, Recommendations on October 20, 2011
Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks for new and existing e-commerce strategies. Simply put, the report is the ... Read More »
Baynote + Crowd Factory = Social Commerce ROI
By Jen Burns in eCommerce, Engagement & Conversion, Partners, Social Networks on October 10, 2011
Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture. Rather than spend more money on SEO as a workaround to the problem or procure new technologies within the ever expanding e-commerce stack, ... Read More »