Category: Engagement & Conversion

Targeting vs. Personalization – 5 Key Differences You Should Know

By Dan Darnell in Big Data, eCommerce, Engagement & Conversion, Featured, Machine Learning, Personalization on September 30, 2015

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Any system that uses rules to determine the content being displayed to a segment, persona or audience is a targeting system and not a personalization system. The goal of personalization is to surface the most relevant items to each customer based on their current needs and what you know about them as individuals. The more you know, the more you should be able to personalize the experience to drive ... Read More »

Keeping Up with the Millennials

By Jen Burns in Customer Experience, eCommerce, Engagement & Conversion, Featured on September 5, 2013

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Snapchat. Vine. Protube. All of these apps have something in common… the age of their users. Yet with new applications popping up daily, how do retailers take advantage of these channels? While retailers strive to stay in the feeds, minds and wallets of their teenage and under 30 buyers, keeping up with the distracted millennial can be a challenge. Retailers must first understand how millennials really use their phones. ... Read More »

Content is King – Finding the Content You Are Looking For

By Jen Burns in Engagement & Conversion, Featured on April 30, 2013

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“Content is King.” You have probably heard this line a million times before. After the Internet exploded and just about anyone who wasn’t “anonymous” became considered a reliable source online, data creation skyrocketed. “Information overload” is defined as “stress induced by reception of more information than is necessary to make a decision (or that can be understood ... Read More »

Intent to Buy Cartoon #10: Stores

By Jen Burns in Cartoons, eCommerce, Engagement & Conversion, Personalization on March 28, 2012

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This is the tenth and final cartoon in Baynote’s series by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” Over the course of the series, we’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post ... Read More »

Intent to Buy Cartoon #7: Buying Guide

By Jen Burns in Cartoons, eCommerce, Engagement & Conversion on February 15, 2012

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This is the seventh in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom ... Read More »

Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey

By Jen Burns in eCommerce, Engagement & Conversion, Personalization, Social Network on January 12, 2012

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I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves.  We’ve also addressed the hype surrounding some of the most talked about topics in online retail, including social, mobile and tablet ... Read More »

Forrester and Shop.org Study: Personalization Driving Up Average Order Values

By Jen Burns in Engagement & Conversion, Personalization, Recommendations on October 20, 2011

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Forrester and Shop.org recently released the second and final component of their two-part annual State of Retailing Online (SORO) report, an industry temperature check on all things e-commerce. Widely regarded as the “bible” of Internet and multi-channel retail research, the SORO uses extensive data collected directly from retailers to develop tangible metrics and performance benchmarks for new ... Read More »

Baynote + Crowd Factory = Social Commerce ROI

By Jen Burns in eCommerce, Engagement & Conversion, Social Network on October 10, 2011

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Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture. Rather than spend more money on SEO as a workaround to the problem or procure ... Read More »