Category Archives: Email Marketing
Email and Search in a Buyer’s Dream
By Anurag Wadehra in Email Marketing, Engagement & Conversion, Personalization, Recommendations on January 24, 2012All channels considered, email and search are the two most widely ones used on the web. They are also two of the most heavily spammed. And for many retailers, some of the most misunderstood. (See our most recent cartoon: Email Offer) As you may know, over the holidays we conducted a shopping survey* to find [...]
The State of Mobile Phone vs. Tablet Shopping
By Anurag Wadehra in Email Marketing, Mobile Commerce, Personalization on January 20, 2012If you’ve joined us lately, you are aware that we’re running a series of blogs on our annual holiday shopping survey*. As the highest ranking year yet for online sales with over 35 billion in revenue, it’s understandable retailers are eager to find new ways to enhance the customer experience through technology. Mobile is [...]
Intent to Buy Cartoon #5: Email Offer
By Anurag Wadehra in Email Marketing, Personalization, Recommendations on January 18, 2012This is the fifth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by [...]
Intent to Buy Cartoon #4: Email Deal
By Anurag Wadehra in Email Marketing, Personalization on January 05, 2012This is the fourth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our first three cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by [...]
New Study: Why Email Marketing Yields Only 3% Click-through Rate
By Boaz Ronkin in Email Marketing on August 31, 2010Recently, Scott Roth (@rothscott) from ExactTarget and I (@boazronkin), delivered a webinar that outlined innovative approaches to improving relevancy and performance of email marketing campaigns.
Webinar recording is available here.
During the webinar, we asked the marketing managers and executives in attendance about the email tactics they’ve been using, and how satisfied they were [...]Ensuring Email Relevance: Every Open, Every Time
By Neal Amsden in Email Marketing, Partners on August 26, 2010The idea that emails should be relevant has become accepted marketing wisdom. I mean – who wants to send irrelevant email? Nobody wants be ‘that guy.’
But the idea that adding relevant content and offers to your emails can be less painful than a root canal is still up for debate – [...]Email Marketing Standards Must Rise
By Warren Colbert in Email Marketing on August 05, 2008This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email [...]
