Category: eCommerce

Intent to Buy Cartoon #2: Only Santa Stays the Same

By Jen Burns in Cartoons, eCommerce, Personalization, Recommendations on November 28, 2011

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This is the second in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We received some great feedback from you on our first cartoon, although Dale, we sincerely apologize for the recurring “My Little Pony” theme song in your head. Please continue ... Read More »

November Personalization Roundup

By Jen Burns in eCommerce, Personalization on November 27, 2011

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. As we struggle up from the Thanksgiving table and swing headlong into another holiday season, retailers ... Read More »

eBay Has a Hunch

By Jen Burns in eCommerce, Personalization on November 22, 2011

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Thirty years ago, Apple welcomed IBM to the personal computer business. This week, news came that eBay has purchased Hunch, a recommendations service whose taste graph technology helps personalize shopping experiences based on users’ interests. We at Baynote would just like to say: Welcome eBay. Seriously. eBay’s move underlines – to the tune of $80M – the strategic ... Read More »

Intent to Buy Cartoon #1: Purchase History

By Jen Burns in Cartoons, eCommerce, Personalization, Recommendations on November 16, 2011

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This is the first in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. Please let us know what you think of this cartoon. To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses ... Read More »

Is the concept of multi-channel commerce moot?

By Jen Burns in eCommerce, Mobile Commerce on November 14, 2011

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On November 2, I attended Innovation Uncensored, an event hosted by Fast Company in San Francisco. While there were plenty of good talks, I was especially intrigued by the conversation between Fast Company editor Robert Safian and John Donahoe, President & CEO if eBay. The premise of the talk was centered around “reinventing a giant,” exploring how a signature ... Read More »

October Personalization Roundup

By Jen Burns in eCommerce, Personalization on October 27, 2011

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The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. There’s a chill in the air and leaves on the ground as we say goodbye to October ... Read More »

Baynote + Crowd Factory = Social Commerce ROI

By Jen Burns in eCommerce, Engagement & Conversion, Social Network on October 10, 2011

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Since e-commerce conversion rates have been tracked by the industry, the average has hovered between two and three percent. Yet according to the Fireclick Index, 10 percent of visitors come to e-commerce sites intending to make a purchase. There’s something woefully wrong with this picture. Rather than spend more money on SEO as a workaround to the problem or procure ... Read More »

September Personalization Roundup

By Jen Burns in eCommerce, Onsite Search, Personalization, Social Network on September 30, 2011

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The Personalization Round Up is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month on the topic of web personalization. In our sixth monthly round up, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution. Summer may have given way to Fall, but if these recent articles are ... Read More »

It’s That Time Again?– 4 Tips for the Holiday Shopping Season

By Jen Burns in eCommerce, Personalization, Social Network on August 2, 2011

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Any online retailer can tell you there are a million moving parts to prepping for the holiday shopping season: determining inventory, marketing and advertising campaigns, revamping the website, planning the digital strategy… and on and on. Since Baynote has extensive experience helping online retailers prepare for the holiday season, we thought now would be a good time to ... Read More »

Forrester’s Top Five E-Commerce Trends Still Hold True

By Jen Burns in eCommerce, Mobile Commerce, Personalization, Social Network on July 15, 2011

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Last January Forrester published its “Five Retail eCommerce Trends To Watch In 2011”. Sucharita Mulpuru was Forrester’s lead analyst on the report, which Henry H. Harteveldt and Doug Roberge also contributed to. Now that we’re a little more than half way through the year, I thought it would be fun to look back at those trends and reflect on how ... Read More »