Category: eCommerce

Intent to Buy Cartoon #8: Pick-up Lines

By Jen Burns in Cartoons, eCommerce on March 6, 2012

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This is the eighth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if ... Read More »

Highlights From eTail West 2012

By Jen Burns in eCommerce, Events on March 5, 2012

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eTail West is one of the largest multi-channel retailer conferences. Social, mobile and tablet are nothing particularly new in the eCommerce world (see: multichannel), but most companies have now had time to test, optimize and improve their strategies around these different areas.  Learn what these large companies are focused on in a few key highlights: Social channels as retail stores aren’t worth the investment and time. ... Read More »

The Future of M-commerce = The Tablet

By Dan Darnell in eCommerce, Featured, Personalization on February 28, 2012

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As I mentioned in my last post introducing our 2nd Annual Holiday Online Shopping Experience Survey, we are doing a series of more detailed blogs on some of the study’s major themes. First up: tablets. When we received the initial results, one of the very first things that popped out at us was how many tablet owners bought products with their devices this year. Not just researched with, but actually ... Read More »

Intent to Buy Cartoon #7: Buying Guide

By Jen Burns in Cartoons, eCommerce, Engagement & Conversion on February 15, 2012

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This is the seventh in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom ... Read More »

Email, Search and Direct Mail Outperforming Daily Deal Sites and Social

By Jen Burns in eCommerce, Social Network on February 6, 2012

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In many ways 2011 was the “year of Groupon.” There was a tremendous amount of buzz around sites offering daily and flash deals, and new sites popped up overnight to compete, with the year culminating in Groupon’s controversial IPO. Blogs like LiveOffGroupon.com even chronicled shoppers living only on daily deals. Suddenly, it seemed that these sites were woven permanently into the fabric of online shopping and perhaps on ... Read More »

We Took a Giant Bite of the Big Apple; Day Two Highlights from NRF 2012

By Jen Burns in eCommerce, Events on January 17, 2012

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It’s the second and final day of NRF’s Big Show in New York City and industry experts are spending much of the day looking into their crystal balls and talking about the future, with today’s docket including sessions like “What the Next Five Years of Retail Will be About” and “Retail 2020”. ... Read More »

NRF Big Show 2012 – Day One Highlights from the Show Floor

By Jen Burns in eCommerce, Events, Personalization on January 16, 2012

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The Baynote team is onsite at THE retail event of the year, The National Retail Federation’s Annual Big Show in New York City. Here’s a recap of today’s highlights from the Big Apple. Hail to the Chief –  Make that former Chief. Bill Clinton presented to a packed house this morning, providing his take on the current state of economic conditions. A baby boomer, the former President ... Read More »

Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey

By Jen Burns in eCommerce, Engagement & Conversion, Personalization, Social Network on January 12, 2012

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I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves.  We’ve also addressed the hype surrounding some of the most talked about topics in online retail, including social, mobile and tablet ... Read More »

Baynote Customers Make the Grade, Top the IR 100 Charts

By Jen Burns in eCommerce on January 4, 2012

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Each year, the folks over at Internet Retailer release the “Hot 100 List,” a comprehensive listing of 100 e-tailers that are making big moves within the industry.  But don’t be fooled by the title—the Hot 100 is much more than a list; it’s an acknowledgment of some of the most forward-thinking and innovative brands in today’s marketplace. That’s why we’re particularly proud to say that this ... Read More »

When it Comes to Personalization, Sophistication’s in the Eye of the Beholder

By Jen Burns in eCommerce, Personalization on December 6, 2011

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A recent report on personalization from the e-Tailing Group had us scratching our heads. As described by Stefany Moore in Internet Retailer, the report reveals that 54% of online merchants rate their personalization strategy as ‘highly sophisticated’. The headline trumpets IR’s conclusion: Half of online retailers say they’ve got personalization down pat. ... Read More »