Category: eCommerce

12 Days of Shopping - Where Did That Package Come From?

By Robin Morris in Customer Experience, eCommerce, Featured on December 14, 2012

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Yesterday, in my mail box, I found a package from Amazon.  In the package was a pair of gloves: Just a pair of gloves.  No invoice.  No packing slip.  No gift note.  Nothing, except a pair of gloves.  I hadn’t ordered a pair of gloves, and no one had told me they’d sent me a pair of gloves.  So, who did the mystery gloves come from? I went online, and ... Read More »

If You Really Knew Me…

By Marti Tedesco in Customer Experience, eCommerce on November 15, 2012

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If you really knew me, you would know that I have never spent more than $200 on a pair of shoes, and that I would never buy athletic shoes online.  Does any web site know me that well?  I doubt it, but they are trying. When a salesperson or website provides me with recommendations that are completely off-base, I have one of two reactions: ... Read More »

Match Maker, Match Maker, Make me a Match

By Marti Tedesco in eCommerce on October 24, 2012

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Earlier last week, the Nobel Prize for economics was awarded to Alvin Roth, George Gund Professor of Economics and Business Administration at Harvard Business School, and Lloyd Shapley, professor emeritus at University of California.  At the core of their work, which dates back as far as 1962, was finding a solution to the problem of “who gets what” by ... Read More »

Fashion Forward Personalization

By Marti Tedesco in Customer Experience, eCommerce, Recommendations on October 4, 2012

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Last month, London held its annual Fashion Week.  While many in Silicon Valley may have let this pass without notice, a few details on Mashable caught my eye.  As you know, Baynote personalizes all kinds of content recommendations as well as product recommendations on anyone’s site.  So, when I read a quote from Burberry Chief Creative Officer Christopher Bailey that Burberry is “now as much a ... Read More »

Are You Sure?

By Jen Burns in Customer Experience, eCommerce on August 31, 2012

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In this funny video from Google Analytics, (shared by eTail) the online shopping experience is brought to life at a grocery store checkout. Comical ties to user names, illegible captchas and rapid timed out sessions bring light to the oh-so-common and frustrating online buying experiences just like when a website asks “ Are you sure?” What’s reflected in this video is the ... Read More »

A Merchant’s Metrics Playbook: Play #2

By Dan Darnell in eCommerce on April 28, 2012

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to help guide retailers in their quest to embrace metrics across the organization. The playbook looks at how merchants can integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part ... Read More »

Introducing “A Merchant’s Metrics Playbook”: Play #1

By Dan Darnell in eCommerce on

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As part of our collaboration with Lauren Freedman of the e-tailing group, we have put together “A Merchant’s Metrics Playbook,” to guide retailers in their quest to embrace metrics across their organizations. The playbook looks at how merchants integrate metrics into their decision making process. We’ll reveal each of the nine strategies in this nine-part blog ... Read More »

Presenting “Metrics Therapy- Details, Dashboards and Diligence” by the e-tailing group

By Dan Darnell in eCommerce, Featured on April 25, 2012

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Today we’re excited to unveil “Metrics Therapy– Details, Dashboards and Diligence,” a new white paper by Lauren Freedman of the e-tailing group. We collaborated with the e-tailing group to better understand the current state of e-commerce analytics and identify the key metrics retailers believe will drive the industry forward. The paper includes data from the e-tailing group’s ... Read More »

Intent to Buy Cartoon #10: Stores

By Jen Burns in Cartoons, eCommerce, Engagement & Conversion, Personalization on March 28, 2012

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This is the tenth and final cartoon in Baynote’s series by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” Over the course of the series, we’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post ... Read More »

Intent to Buy Cartoon #9: E-Commerce Profiling

By Jen Burns in Cartoons, eCommerce on March 14, 2012

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This is the ninth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy.” We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. ... Read More »